Amy's Kitchen

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Amy's Kitchen is a privately held corporation which manufactures natural and organic convenience and frozen foods. Founded in 1987 by CEO Andy Berliner[1] and Rachel Berliner, and incorporated since 1988,[1] Amy's Kitchen took its name from their then-newborn daughter.[2] All Amy's Kitchen foods are vegetarian and certified organic,[3] and there are over 110 gluten-free options.[4]

Company[edit]

The company employs over 1,700 people[5] and operates processing plants in Santa Rosa, California[6] and White City, Oregon.[7] New processing plants are being built in Corby, England, and Greenville, South Carolina. The corporate headquarters is in Petaluma, California.[2]

Both founders had experience in the organic food business; Rachel's family had grown and advocated organic vegetables and fruits since the 1950s, while Andy was formerly the president and majority shareholder of the Magic Mountain Herb Tea company.[2]

Because Amy's Kitchen is a private entity, its annual earnings are not public knowledge. They reported gross sales of over $300 million on CNBC's "How I made my Millions" in 2012.[8]

Products[edit]

Amy's products are vegetarian and vegan. They are also marketed to people on halal diets, as well as those who avoid specific ingredients such as wheat gluten, soy, lactose, and maize derivatives. Most of Amy's meals are frozen, but they also make a line of canned soups, chili, beans, pasta sauce and salsas. In 2011, Amy's introduced several lines of products including Light and Lean, Gluten Free, and Light in Sodium for customers with special dietary needs. Amy's claims that it will only use conventional ingredients where no organic alternative exists. Amy's products do not use meat, eggs, seafood or peanuts, though some contain animal-derived elements (such as dairy and honey). Amy's products are claimed to be free of GMOs and hydrogenated fats and oils.[7]

Amy's frozen foods compete with conventional frozen food brands such as Stouffer's, Uncle Ben's, Lean Cuisine, and Healthy Choice.

See also[edit]

References[edit]

  1. ^ a b Renee Martin; Don Martin (April 2011). The Risk Takers: 16 Top Entrepreneurs Share Their Strategies for Success. Vanguard Press. pp. 172–. ISBN 978-1-59315-637-4. Retrieved 31 August 2013. 
  2. ^ a b c Fitter, Fawn (2009-02-19). "Organic growth: How Amy's Kitchen got started". CNNMoney.com. Retrieved 2013-03-29. 
  3. ^ Michael J. Silverstein; Kate Sayre; John Butman (8 September 2009). Women Want More. HarperCollins. pp. 119–. ISBN 978-0-06-190540-7. Retrieved 31 August 2013. 
  4. ^ [1] Amy's Gluten Free product list
  5. ^ Verel, Dan. "Amy’s Kitchen opens second onsite primary care clinic". North Bay Business Journal. Retrieved 14 October 2013. 
  6. ^ "Share your thoughts: Expedite Amy’s Kitchen expansion?". North Bay Business Journal. 2013-03-13. Retrieved 2013-03-29. 
  7. ^ a b Mann, Damian (2013-03-21). "Seeds Of Controversy". Medford Mail Tribune (Oregon Public Broadcasting). Retrieved 2013-03-29. 
  8. ^ "Amy's Kitchen | E.S. Kluft & Co | Bag Makers, Inc | Brooklyn Flea". How I Made My Millions. 2012-09-18. CNBC. http://www.cnbc.com/id/100013593.

External links[edit]