Ananda Vikatan

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Ananda Vikatan
Editor R.Kannan
Categories General
Frequency Weekly
Circulation 1 million/weekly
Company Vikatan group
Country  India
Language Tamil

Ananda Vikatan (Tamil: ஆனந்த விகடன்) is the leading Tamil language weekly magazine published from Chennai, India. It is part of Vasan Publications, the Vikatan magazine group, which also publishes Junior Vikatan (ஜூனியர் விகடன்), Chutti Vikatan (சுட்டி விகடன்), Aval Vikatan ( அவள் விகடன் ), Naanayam Vikatan (நாணயம் விகடன்), Sakthi Vikatan (சக்தி விகடன்), Motor Vikatan (மோட்டார் விகடன்), Pasumai Vikatan ( ), Doctor Vikatan (டாக்டர் விகடன்), TimePass (டைம்பாஸ்), Aval Manamagal (அவள் மணமகள்), Aval Kitchen (அவள் கிச்சன்) and Vikatan Deepavali Malar (விகடன் தீபாவளி மலர்)

Vikatan was started by S. S. Vasan in 1928 when he purchased a humour magazine that was not doing well for Rs. 200. Working hard, he built it up into a weekly and soon the weekly scaled to the top and the best selling Tamil magazine Ananda Vikatan is still running successfully after nearly eighty years. Veteran journalist and media personality, S. Balasubramanian served as the editor, managing director and publisher of the magazine for nearly 50 years till 2006.[1] In addition to making the magazine a trendsetter for more than 4 decades directly as chief editor, he also mentored generations of journalists and writers personally even starting the famous "Manavar Thittam" or student journalism scheme that is still functioning after close to 30 years. He also created Junior Vikatan, the first, boldest and most widely read investigative (twice a week) journal in Tamil successfully in the 80's in addition to his many accomplishments at Vikatan's helm. He was the son of S. S. Vasan and continues to be Chairman Emeritus of the group after handing over the reins to his son B. Srinivasan.

Vikatan has now evolved as Vikatan group and became an icon in the Tamil Nadu magazine industry. Vikatan over the years has provided the opportunity for many great Tamil writers such as Kalki Krishnamurthy, Devan, Sujatha Rangarajan, Gnani, Madhan, and Nadodi, to name a few. Cartoons and illustration also flourished with Artist Maya, 'Mali' Mahalingam, Madhan, Sridhar, Silpi, Thanu and Gopulu.

Now Rajumurugan, Peyon, S.Ramakrishnnan and Jeyamohan are some of the well-known contributors to Vikatan.

Visual media[edit]

Vikatan Televistas was an associated company to Vasan Publications that was launched in the late 90's starting with weekly tele-serials on Sun TV. Since, they have become one of the most successful producers of serials in the channel and currently air 3 daily soaps during the prime time on Sun TV and its associate channels (8.00 pm - Deivamagal, 9.00 pm - Priyamanaval and 10.30 pm - Azhagi). Their biggest successes was their daily soaps Kolangal and Thirumathi Selvam in Sun TV being the most viewed South Indian TV program during their broadcast.[2][3]

They ventured into film production as Vikatan Talkies, and successfully made the comedy caper Siva Manasula Sakthi starring Jiiva and Anuya that went on to become a big hit and launched the career of the director Rajesh. They then followed this with an art-house and commercially unsuccessful Valmiki.[4] The media house still produces a variety of programs for television and have branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews etc.

Circulation details[edit]

According to the Audit Bureau of Circulation, for the period of July–December 2004, the circulation stood at 4,30,534 per week. This represents a 22 per cent growth over the previous half-year period.


  1. ^ "Trophy to Remember". The Hindu. 
  2. ^ "Designed to win". The Hindu. Feb 26, 2007. Retrieved July 24, 2012. 
  3. ^ Vanita Kohli-Khandekar (6 February 2012). "From content shop to media major". Business Standard. Retrieved 14 March 2014. 
  4. ^ "Preview – Vaalmiki". May 21, 2009. Retrieved July 24, 2012. 

External links[edit]