Andrew Demetriou

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Andrew Demetriou
Andrew Demetriou (cropped).jpg
Personal information
Full name Andrew Demetriou
Date of birth (1961-04-14) 14 April 1961 (age 53)
Original team Pascoe Vale
Height/Weight 182 cm / 80 kg
Position(s) Wing
Playing career1
Years Club Games (Goals)
1981–1987
1988
Total
North Melbourne
Hawthorn
103 (47)
003 0(1)
106 (48)
1 Playing statistics correct to end of 1988 season.

Andrew Demetriou (born 14 April 1961) is an Australian businessman, sports administrator, and former Australian rules football player who is the current chief executive officer (CEO) of the Australian Football League (AFL). Demetriou played 103 games for the North Melbourne Football Club between 1981 and 1987, finishing his playing career with a three-game stint for Hawthorn in 1988. Chairing several companies after his retirement from playing, he was appointed CEO of the AFL Players Association in 1998, and was responsible for negotiating a new collective bargaining agreement between the league and the players. Demetriou was made CEO of the AFL in 2003, replacing Wayne Jackson. In his role as head of the AFL Commission, he has been responsible for a number of changes, including the expansion of the league from 16 to 18 teams, the restructuring of the tribunal system, and the brokering of two new television rights deals.

Early life[edit]

Demetriou is the youngest son of Greek-Cypriot immigrants. He has an older brother Jim Demetriou who played senior football for Essendon in the mid-1970s.

Before becoming a VFL player, he worked in the dental import industry.[1]

Playing career[edit]

Recruited from Pascoe Vale, Demetriou played for the North Melbourne Football Club as a winger between 1981 and 1987, playing 103 games and kicking 47 goals.

He had a brief move to Hawthorn in 1988, but played only three games and kicked one goal.

Administration career[edit]

Between 1998 and 2000, Demetriou was CEO of the AFL Players Association.

Demetriou is best known for his position as CEO of the Australian Football League. He was elected by the board of directors at the end of the 2003 season, taking over from the outgoing CEO Wayne Jackson.

In 2008, Demetriou earned an annual salary of $1.4 million, making him the highest paid administrator or player then employed by the AFL.[2]

In 2009, Demetriou earned $1.8 million for his role at the AFL.[3]

Achievements[edit]

In 2005 he was instrumental in securing a record breaking A$780 million TV rights deal.[4]

In 2011, Demetriou was involved in securing a record breaking A$1.25 billion TV rights deal for the period of 2012-2016. The deal included unprecedented live TV coverage of the AFL competition in all states of Australia through free-to-air, subscription and IP television.[5]

Notable issues and controversies[edit]

Push for a Gold Coast-based team[edit]

Demetriou has been highly influential in the AFL Commission's desire for a team to be based on the Gold Coast. North Melbourne Football Club had played three home games there in 2007 and, at the conclusion of that season, Demetriou offered the club $100 million to relocate there permanently.[6] North Melbourne rejected that offer and, in January 2008, the AFL chairman, Mike Fitzpatrick and Demetriou announced that the Gold Coast Football Club would enter the AFL in 2011.[7]

Sydney Swans controversy[edit]

In 2005 Demetriou criticised the Sydney Swans and then-coach Paul Roos, labelling the team's play as "unattractive" and "ugly". He also claimed that the Swans would not win a premiership with the way they were playing,[8] and this statement was underlined when the team suffered a 43-point defeat to St Kilda in Round 10. The defeat was the turning point in the Swans' season, with the Swans losing only two more home-and-away games for the season, both by single-figure margins[9] and eventually winning the 2005 Premiership.[10]

Seven years later though, Demetriou praised the Swans for their new attacking style of play and rated them as serious contenders for the premiership.[11] Sydney won the 2012 premiership implementing a style of relentless tackling and attacking play.[12]

Other controversies[edit]

In 2013, Demetriou was forced to apologise for "laughing uncontrollably" when it was highlighted to him that a dwarf's clothing was set on fire by a St Kilda player during their "Mad Monday" celebration, claiming "I thought they were joking".[13]

Resignation[edit]

Demetriou announced on 3 March 2014 that he would step down from the role as AFL CEO after eleven years, at the conclusion of the 2014 AFL season.[14]

Other businesses[edit]

Demetriou has interests in factories in Brazil and India which manufacture dental products and exports them to 70 markets, including Australia.[15]

Personal life[edit]

Demetriou's first wife died in 1999. In 2002 he married Symone, and they have four children, three daughters including twins and a son.[16]

On 2 October 2007 it was reported in The Bulletin that Demetriou was planning to resign in order to spend more time with his family, and in particular to visit his holiday home at Lake Como, Italy.[17] Demetriou issued a statement denying these claims – the statement was acknowledged at the online The Bulletin, but the magazine stood by its initial report.

In 2007, Demetriou purchased a mansion in the suburb of Toorak for A$7 million.[1]

Demetriou is a supporter of local soccer giants Melbourne Victory in the A-League, and has exchanged corporate bonds with Anthony Di Pietro.[18]

Media[edit]

Demetriou has a regular spot with Red Symons on Melbourne radio station ABC 774. During the 2013 Finals Series he also co-hosted Talking Footy for the Seven Network.

See also[edit]

References[edit]

  1. ^ a b Warner, Michael (22 November 2007). "We reveal AFL boss Andrew Demetriou's $7m Toorak base". Herald Sun. Retrieved 15 December 2010. 
  2. ^ Barrett, Damian (1 March 2008). "AFL boss Andrew Demetriou scores .4 million". Herald Sun. 
  3. ^ Demetriou earned his $1.8 million, says AFL chairman, The Roar, Retrieved on 18 March 2010.
  4. ^ Why the blood sprayed in AFL fight
  5. ^ AFL secures TV rights deal for next five years worth $1.253 billion, Herald Sun, 28 April 2011
  6. ^ Smith, Patrick (8 December 2007). "No pot of gold for Kangas' revival". The Australian. 
  7. ^ Le Grand, Chip (20 February 2008). "Clubs told of expansion last year". The Australian. 
  8. ^ Lane, Samantha (1 May 2005) Demetriou puts boot into tactics
  9. ^ Cowley, Michael (12 September 2005). "Ugly ducklings to make up for the sin of St Kilda". The Sydney Morning Herald. 
  10. ^ Love is in the air as Andy and Dickie revive flagging relationship
  11. ^ AFL chief Andrew Demetriou likes Sydney Swans' flag chances | Herald Sun
  12. ^ Tackle happy - Official AFL Website of the Sydney Swans Football Club
  13. ^ Police launch formal investigation into claim dwarf entertainer was set alight on Mad Monday | Herald Sun
  14. ^ Demetriou to stand down at end of 2014, AFL.com.au, 3 March 2014
  15. ^ Bolt, Andrew (14 August 2009). "Fans should see red over the hypocrisy of footy going green". Herald Sun. 
  16. ^ AFL boss Andrew Demetriou revisits playing days
  17. ^ The Bulletin: Demetriou ready to quit top job
  18. ^ "Andrew Demetriou wows the crowd at a Melbourne Victory corporate lunch". Herald Sun. 29 November 2012. 

External links[edit]

Sporting positions
Preceded by
Wayne Jackson
Australian Football League CEO
2003–2014
Succeeded by
TBD