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Andrew House (born 23 January 1965) is a Britishbusinessman and the current president and Group CEO of Sony Computer Entertainment (SCEI), replacing Kaz Hirai who became chairman of the company in 2011. House started working for Sony Computer Corporation in 1990 working in the Tokyo based corporate communications. Five years later in 1995, House transferred to SCEI's marketing and communications to contribute to the launch of the PlayStation gaming system. March 1996, Andrew House was promoted to Vice President of Marketing at Sony Computer Entertainment America (SCEA), followed by in 2002 being promoted again to Executive Vice President of SCEA. From 2005 to 2009, Andrew House was then the Chief Marketing Officer of Sony Corporation. Then finally, Andrew House was co-CEO and then CEO of Sony Computer Entertainment Europe (SCEE) from 2009 up till 2011 where he currently holds his position as President and Group CEO of SCEI. In 2013 Andrew House led the conference which revealed the PlayStation 4.