Mason (right) at the E-G8 Forum in Paris, 2011
|Born||1980 (age 34–35)
Mount Lebanon, Pennsylvania, U.S.
|Education||Bachelor of Arts in Music (2003)|
|Alma mater||Bienen School of Music, Northwestern University|
|Known for||Founder and CEO of Groupon|
|Net worth||US $ 200 million (March 2013)|
Early life and education
||This section of a biographical article needs additional citations for verification. (March 2013)|
Mason grew up in an American Jewish family in Mount Lebanon, Pennsylvania, a suburb of Pittsburgh. He graduated from Mt. Lebanon High School in 1999 and started a Saturday morning delivery service called "Bagel Express" when he was aged 15.
Mason stopped working with Lefkofsky to attend the University of Chicago's Harris School of Public Policy after he was awarded a scholarship. However, he dropped out of his master's degree program several months after it started. Mason also interned and worked at prominent Chicago recording studio, Electrical Audio, under recording engineer Steve Albini, whom Mason cited as an inspiration on his subsequent work ethic.
Andrew was employed as a developer at InnerWorkings, a company founded by Lefkofsky, in 2006. Lefkofsky provided Mason with $1 million in "seed money" to bankroll The Point, a now largely inactive web platform, which was Mason's first entrepreneurial venture on the Internet.
It was found that The Point – a social initiatives platform whose name was inspired by Malcolm Gladwell's The Tipping Point – was too abstract to market, and it was stripped down to the Groupon concept. Groupon is a website that sells deals to local businesses. Groupon's website states that since its beginning in November 2008, Groupon has sold more than six million deals. With Groupon taking 50 percent of every deal, plus a small credit-card handling fee, in late 2010 it was reported by Mashable that Groupon's annual revenue was $800 million.
Mason's salary in 2010 was $180,000; "at his own recommendation" it was reduced to $756.72 effective January 1, 2011, according to the company's SEC filings. Also in 2011 he sold $10 million worth of Groupon stock before the company went public in November of that year and he continued to own 46 million shares.
On September 19, 2012, Groupon made a big move into the business of mobile payments, launching "Groupon Payments".
On December 18, 2012, Mason was named "Worst CEO of the Year" by Herb Greenberg of CNBC. Greenberg wrote, in part, "Mason's goofball antics, which can come off more like a big kid than company leader, almost make a mockery of corporate leadership – especially for a company with a market value of more than $3 billion. It would be excusable, even endearing, if the company were doing well (think Herb Kelleher of Southwest Airlines) but it's not. Sales growth is through the floor...".
Mason was dismissed as Groupon's CEO on February 28, 2013, the day after the company missed analysts' expectations for sales, and fell far short of the mark when it came to profit. In a letter to Groupon employees on the day of his dismissal, he wrote in part:
After four and a half intense and wonderful years as CEO of Groupon, I've decided that I'd like to spend more time with my family. Just kidding – I was fired today. If you're wondering why... you haven't been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that's hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable....
Mason released a motivational rock album entitled Hardly Workin’ in July 2013 through iTunes and Spotify. A journalist described the album in the following manner: "You’re not going to bump Hardly Workin’, ever. But you might give it a spin for fun, and it’s worth that much. Maybe not $9.99 on iTunes, but you could endure a Spotify ad or two just to hear someone in tech do something truly silly." The album was produced by Don Gehman, who has worked with R.E.M. and John Mellencamp, and the motivation behind the album was explained on the website of New York's Daily News:
I managed over 12,000 people at Groupon, most under the age of 25. One thing that surprised me was that many would arrive at orientation with minimal understanding of basic business wisdom....It was with this in mind that I spent a week in LA earlier this month recording Hardly Workin', a seven song album of motivational business music targeted at people newly entering the workforce."
In February 2015, Mason released an iPhone app, Detour, selling unconventional audio tours of major cities. The initial release offered seven different San Francisco expeditions, each costing $5.
Mason is married to pop/folk singer Jenny Gillespie.
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- Eby, Margaret (July 3, 2013). "Andrew Mason, Ex-Groupon CEO, releases 'motivational business music' album Hardly Workin". Daily News (New York). Retrieved July 6, 2013.
- Michael Liedtke, The Seattle Times. “Groupon founder turns to developing audio-tour app.” February 8, 2015. February 10, 2015.
- Kapos, Shia (August 8, 2012). "Jenny Gillespie, also known as Mrs. Andrew Mason, to take stage". Chicago Business.