Andrex

The Andrex Puppy, seen here in a British advertisement from 1994.

Andrex is a British brand of toilet roll. It is a owned by the American company Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television adverts, is synonymous with the brand.

Sold in the U.S. and Australia as Kleenex Cottonelle. In Australia, the puppy is known simply as the "Kleenex Puppy" and Kleenex are a partner and supporter of Guide Dogs Australia. Kleenex Puppy in Australia

History

The name Andrex comes from St Andrews's Mill in Walthamstow, where the toilet tissue was first made in 1972, the concept of two ply luxury paper having been inspired by the facial tissues used by American women as witnessed by the man who created the name Andrex, Ronald Keith Kent. It was the first 2-ply tissue.

Almost all Andrex mainstream is made in Barrow-in-Furness; including variations on the mainline product Puppies on a roll, Aloe Vera and Quilts. While factories in Flint and Northfleet supplement production. The idea of the Andrex Puppy advertisements and 'puppy dog' TV commercials were established by Bowater*Scott's Marketing Director, Raymond Dinkin, now of Consilium Board Reviews.

The Andrex Puppy first appeared in 1972 and since then there have been 130 different adverts featuring the puppy. In 2004, it replaced its advertising slogan Soft, Strong and very very Long, with Tuggable, Huggable softness, and recently changed to Be Kind To Your Behind.

See also

• List of fictional dogs

Video clips

• Andrex puppy out-takes

External links

• Official website
• Raymond J. Dinkin - http://www.consiliumboard.com/home.htm