Angus Reid (market research)
Angus Reid (born December 17, 1947) is the Executive Chairman of Vision Critical and the company’s public affairs division, Angus Reid Public Opinion. He has been the recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba  He has also been awarded honorary doctorates from Simon Fraser University (2003) and Carleton University (2008).
From 1979 to 2001, he was founder and CEO of Angus Reid Group, a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos in 2000, and now operates as Ipsos-Reid.
In 2004, he became CEO of Vision Critical, his son Andrew’s software development company. Shortly after, he created Angus Reid Strategies (now integrated with Vision Critical) to apply Vision Critical’s technologies to market research. In 2011, Angus Reid became the Chairman at Vision Critical.
Reid has a B.A. and an M.A. in Sociology from the University of Manitoba, and in 1974 he received a Ph.D. in sociology from Carleton University in Ottawa. He has written numerous columns on economic, social and political issues as well as the best-seller “Shakedown: How the New Economy is Changing our Lives” (1996).
- Alexander Herman, Paul Matthews and Andrew Feindel Kickstart: How Successful Canadians Got Started. Dundurn Press, 2008