Angus Reid (market research)

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Angus Reid (born December 17, 1947) is the Executive Chairman[1] of Vision Critical and the company’s public affairs division, Angus Reid Public Opinion. He has been the recipient of a Canada Council Doctoral Fellowship,[2] the Entrepreneur of the Year award for the Pacific Region in the "services" Category,[3] and was inducted into the Marketing Hall of Legends[4] in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba [5] He has also been awarded honorary doctorates from Simon Fraser University [6](2003) and Carleton University [7](2008).


From 1979 to 2001, he was founder and CEO of Angus Reid Group, a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos in 2000, and now operates as Ipsos-Reid.

In 2004, he became CEO of Vision Critical,[8] his son Andrew’s software development company.[9] Shortly after, he created Angus Reid Strategies (now integrated with Vision Critical)[10] to apply Vision Critical’s technologies to market research.[11] In 2011, Angus Reid became the Chairman at Vision Critical.[12]


Reid has a B.A. and an M.A. in Sociology from the University of Manitoba,[3] and in 1974 he received a Ph.D. in sociology from Carleton University in Ottawa. He has written numerous columns on economic, social and political issues as well as the best-seller “Shakedown: How the New Economy is Changing our Lives” (1996).[13]

Personal life[edit]

Reid resides in West Vancouver, British Columbia, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and four grandchildren.


External links[edit]