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Based in the small mid-Wales village of Llanfair Caereinion, before Rhys and his brother Sion Sebon moved to Bangor, North Wales, the record label was initially an outlet for their own band Yr Anhrefn but soon went on to release records by other Welsh groups, providing early exposure for such influential names as Datblygu, Fflaps and Llwybr Llaethog.
Although only releasing a handful of records between 1983 and its dissolution in 1990, the label provided a subversive alternative to the ultra-conservative Welsh music scene of the time. Its independent and outward looking approach contrasted drastically with the establishment's isolated entrenchment and brought Welsh language music to corners of the World that had no previous knowledge of its existence, providing a foundation for the Welsh music boom of the mid 90s, led by Super Furry Animals, Catatonia and Gorky's Zygotic Mynci.
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