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It was founded and initially edited by Michael A. Ventrella in Boston in the early 1980s and featured the film "Rock and Rule" as its first cover. Harry McCracken later become editor and expanded the magazine to full sized with a color cover.
Ventrella later sold the rights to Patrick Duquette who built the magazine to include distribution through magazine stands, making it the most popular animation magazine in circulation. It folded in the late 1990s with the advent of the internet and other outlets for animation fans. 
- APATOONS: The birth of Animation Fandom
- Kilmer, David. "Disney's ILLUSION OF LIFE tops best animation books poll." Animation World Network. Tuesday September 28, 1999. Retrieved on October 15, 2009.
- Hainer, Cathy. "From horses to chocolate, a periodical for every niche." USA Today. September 19, 1995. Life 8D. Retrieved on October 15, 2009.
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