Animax Asia

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Main article: Animax
Animax Asia
Animax2.png
Animax logo
Launched 19 January 2004 (with a unique feed)
4 May 2004 – 2012 (split into four feeds)
Network Animax
Owned by Sony Pictures Entertainment
Picture format 480i SDTV
4:3 aspect ratio
720p (HDTV)
16:9 aspect ratio
Slogan ANIMAX daisuki! ( I Love Animax! )
Country Singapore
Broadcast area South East Asia:
Brunei
Burma
Cambodia
Indonesia
Laos
Malaysia
Philippines
Singapore
Thailand
Other regions:
Hong Kong
Taiwan
Middle East
Headquarters No. 10 Changi Business Park Central 2 #03-01
Hansapoint @ CBP
Changi, Singapore
Sister channel(s) AXN Asia
BeTV
Sony Channel
Sony ONE (Korean)
Sony GEM(Vietnamese)
SET Asia (Hindi)
SET Max (Hindi)
Website animax-asia.com
Availability
Satellite
Astro (Malaysia) Channel 715
TVB Network Vision (Hong Kong) Channel 33
Indovision (Indonesia) Channel 157
TelkomVision (Indonesia) Channel 123
Cignal Digital TV (Philippines) Channel 34
G Sat (Philippines) Channel 119
CTH (Thailand) Channel 173
Cable
First Media (Indonesia) Channel 52
StarHub TV (Singapore) Channel 532
SkyCable (Philippines) Channel 46 (Digital)
Cable TV Hong Kong (Hong Kong) Channel 225
Destiny Cable (Philippines) Channel 46 (Digital)
Cablelink (Philippines) (Coming Soon)
MediaNet (Maldives) Channel 204
IPTV
now TV (Hong Kong) Channel 511
PLDT myDSL Watchpad (Philippines) Channel 1005
mio TV (Singapore) Channel 338

Animax Asia is a Japanese anime television network that broadcasts Animax's English-language feeds in Southeast Asia, as well as its feeds across other regions of mainland Asia, including Hong Kong and Taiwan. It is operated by Sony Pictures Television Networks, Asia (SPENA), a television operator unit of Japanese media conglomerate Sony.

Animax is the first channel in Asia fully dedicated to broadcasting anime 24 hours a day. It was first launched in Hong Kong, Taiwan and Southeast Asia from January 2004,[1] and launched in several other countries soon after. As of October 2014, it currently reaches over 66 million viewers in 17 markets throughout Asia.[2][dead link] The network is unavailable in Vietnam due to government content restrictions.[citation needed]

History[edit]

Hong Kong and Taiwan[edit]

Animax Asia first launched in Taiwan on 1 January 2004, and then in Hong Kong on 12 January 2004.[2] It broadcasts a variety of anime programming, including numerous older and modern television series. Animax also airs anime series that premiered in Taiwan and Hong Kong prior to their release in Southeast Asian networks, such as Death Note, Blood+, Trinity Blood, Mushishi and several others.

Animax is also the number one channel in Hong Kong and Taiwan[citation needed] in international and animation/kids categories. After the TV premiere of Gurren Lagann, Animax's TV ratings have recorded a huge increase and moved 80% more TRP than its closest competitor, Cartoon Network Hong Kong.[3][4][dead link]

Southeast Asia[edit]

A week after its launch in Taiwan and Hong Kong, Animax launched in Southeast Asia on 19 January 2004, originally featuring its anime programming exclusively in the original Japanese audio with English subtitling, becoming the company's first English language network.[2] It also later incorporated an English audio dub feed.[2] On 31 August 2006, Animax launched in Malaysia, utilizing the Southeast Asian English language feed and also airing its programming in a Japanese audio feed with subtitles in the local languages. Prior to this, selected Animax programmes were also shown on astro@15 (formerly channel 15, now channel 715), an interactive channel, starting 15 December 2004, from 7 a.m. to 11 a.m., later shortened to 2 hours (until 9 a.m.). The network's early programming in Southeast Asia consisted of such anime as Chobits, Cardcaptor Sakura, Great Teacher Onizuka, Ultra Maniac, Haibane Renmei, Doctor Dokkiri, Vision of Escaflowne, Midori no Hibi, Captain Tsubasa, Wolf's Rain, Mobile Suit Gundam, Cowboy Bebop, Ghost in the Shell: S.A.C., and it has gone on to air several series, including Fate/stay night, Blood+, Honey and Clover, Maria-sama ga Miteru, Gankutsuou: The Count of Monte Cristo, Otogizōshi, Jigoku Shōjo, Galaxy Angel, Witch Hunter Robin, Samurai 7, Gunslinger Girl, Urusei Yatsura, Ranma 1/2, and Detective Conan.

It also includes numerous programming blocks, such as "Ani-Chan", which is aired on weekdays at 4:00 pm to 6:00 pm and has aired such programs as Naruto, Danball Senki (a.k.a. Little Battlers eXperience) and Tsubasa Chronicle; "Animania", which is aired on weekdays from 6:00 pm and 6:30 pm and has aired such programs as Dragon Ball and Law of Ueki; "Mega Zone", its prime time programming block that is aired on weekdays from 7:00 pm and aired such programs as Gun X Sword, Fate/stay night and Honey and Clover; and its "Weekends" programming block that is aired every Sunday at 9:00 pm and 10:00 pm and has aired series such as Dear Boys, Blood+ and Please Teacher!.[5]

On 14 October 2004 – 2012, 2007,[clarification needed] MCOT signed a broadcast license from Sony Pictures Entertainment (Thailand) to re-broadcast Animax in Thailand via TrueVisions, and then TrueVisions started its test run on channel D77.[citation needed]

Animax Asia temporarily aired in Vietnam. However, in July,[year needed] the channel was removed from cable operators because of the inclusion of sexual content, violence, and nudity that are prohibited in Vietnam.[citation needed]

Philippines[edit]

Animax began operations in the Philippines from January 2004. Its broadcast was distinct from the Southeast Asia feed, and shared the same schedule as the SEA feed but featured local advertisements. While utilizing the same programming feed as Animax Asia, it also houses a two- to four-hour block of unique programming. It has occasionally aired localized programs such as Mad Mad Fun and In The Qube. Its simulcasts (of Tears to Tiara, Fullmetal Alchemist Brotherhood, InuYasha: The Final Act and Kaichou-wa Maid-sama!), former inclusion of Korean programs in its roster, and acquisition of fresh titles like Accel World put Animax ahead of its only known competitor in the Philippines, Hero TV.[citation needed]

Programming[edit]

Animax Asia is the first twenty-four hour anime television network launched in the region.[2] It was announced on 20 March 2009 that the network would simulcast the new Fullmetal Alchemist: Brotherhood and Tears to Tiara series in April 2009; the former was aired the same week as the Japanese premiere, while the latter was aired simultaneously with the Japanese premiere, with Japanese audio and English subtitles. These were the first such simulcasts of their kind on the network.[6]

It has broadcast numerous anime series, including Ghost in the Shell: Stand Alone Complex, Cowboy Bebop, Mobile Suit Gundam, Kyo Kara Maoh!, Mobile Suit Zeta Gundam, Mobile Suit Gundam ZZ, Honey and Clover, Blood+, InuYasha, Fullmetal Alchemist, Eureka Seven, Urusei Yatsura, Ranma 1/2, Rurouni Kenshin, the Dragon Ball series, Cardcaptor Sakura, Tsubasa Chronicle, Chobits, Vision of Escaflowne, Death Note, Wolf's Rain, Future Boy Conan, Emma: A Victorian Romance, Trinity Blood, Wangan Midnight, Jigoku Shōjo, as well as several OVA series and anime films, such as Steamboy, Alien Nine, Metropolis, Memories, Tokyo Godfathers, Ghost in the Shell, Ghost in the Shell 2: Innocence, Nasu: Summer in Andalusia, Blood: The Last Vampire, Appleseed, Cowboy Bebop: Knockin' on Heaven's Door, Escaflowne, and many others.

Translation and dubbing teams[edit]

Animax has utilized numerous translation and dubbing studios for the broadcast of numerous of its anime series across its English-language networks in Southeast Asia and South Asia, some of which were not licensed by North American distributors and do not have any English adaptation counterparts, such as Detective School Q, Dokkiri Doctor, Twin Spica, Zettai Shōnen, Clamp School, Future Boy Conan, numerous installments of the World Masterpiece Theater series, and numerous others. Animax has also produced and aired uncensored English versions and dubs of anime series, among the most notable of them being their dub of Cardcaptor Sakura, which was shown uncensored and retained all of the original names, plot details and dialogue, and numerous others.[citation needed]

For broadcast across its English-language networks, Animax has also broadcast English dubs produced by other enterprises, such as Bandai Entertainment, The Ocean Group, Bang Zoom! Entertainment, Geneon Entertainment, Funimation Entertainment, VIZ Media, Central Park Media, and numerous others, airing their dubs of Cowboy Bebop, Witch Hunter Robin, Mobile Suit Gundam, Brain Powerd, Please Teacher!, Galaxy Angel, Arjuna, Jubei-chan, Tsukikage Ran, Angel Tales, Saber Marionette, Appleseed, Alien 9, the InuYasha films, Fullmetal Alchemist, Yukikaze and several others.

Original production[edit]

Animax Asia also created a number of original productions directly connected to anime and youth culture; these include Imagine Nation, Technomax, Mad Mad Fun, LaMB, c/o AUTODESK: PARANOMA 2004-2007, and 2012 Asia Pacific Design Challenge.[citation needed]

See also[edit]

Notes and references[edit]

  1. ^ Sony Pictures Entertainment to Launch Animax Asia, Press Release, SPE, 29 October 2003, Anime News Network.
  2. ^ a b c d e "About | Animax Asia". Sony Pictures Television International. Retrieved October 4, 2014. 
  3. ^ "Animax tops ratings among local youths". Marketing Interactive. Retrieved 2000-05-20. 
  4. ^ "Animax – Youth Channel of Choice in Hong Kong and Taiwan". Sony Pictures Television International. Retrieved 2009-05-27. 
  5. ^ "Animax Asia". Retrieved 2007-10-20. 
  6. ^ "Animax Asia to Run 2009 Fullmetal Alchemist in Same Week as Japan". Anime News Network. 2009-03-20. Archived from the original on 22 March 2009. Retrieved 2009-03-21. 

External links[edit]