|Launched||19 January 2004 (with a unique feed)
4 May 2004-2012 (split into four feeds)
|Owned by||Sony Pictures Entertainment|
|Picture format||480i SDTV
4:3 aspect ratio
|Slogan||A World Less Ordinary
The Only Channel with the Best Youth Entertainment
|Broadcast area||Southeast Asia: Brunei
|Headquarters||Number. 10 Changi Business Park Central 2 #03-01
Hansapoint @ CBP
Changi, , Singapore
|Sister channel(s)||AXN Asia
SET South East Asia
SET One (Korean)
SET Asia (Hindi)
SET Max (Hindi)
Sony Spin (Latin America)
|Astro (Malaysia)||Channel 715|
|TVB Pay Vision (Hong Kong)||Channel 24|
|Indovision (Indonesia)||Channel 157|
|TelkomVision (Indonesia)||Channel 123|
|Cignal Digital TV (Philippines)||Channel 34|
|G Sat (Philippines)||Channel 119|
|CTH (Thailand)||Channel 173|
|First Media (Indonesia)||Channel 52|
|StarHub TV (Singapore)||Channel 532|
|SkyCable (Philippines)||Channel 46 (Digital)|
|Cable TV Hong Kong (Hong Kong)||Channel 225|
|Destiny Cable (Philippines)||Coming Soon|
|Cablelink (Philippines)||Coming Soon|
|now TV (Hong Kong)||Channel 511|
|PLDT myDSL Watchpad (Philippines)||Channel 1005|
|mio TV (Singapore)||Channel 360 (Coming soon)|
Animax Asia is the Japanese anime General entertainment TV network Animax's English language feeds in Southeast Asia, as well as its feeds across other regions of mainland Asia, including Hong Kong and Taiwan. It is operated by Sony Pictures Television Networks, Asia (SPENA), a television operator unit of Japanese media conglomerate Sony.
Animax is the first ever twenty-four hours a day channel in Asia which is fully dedicated to anime. It was first launched in Hong Kong, Taiwan and Southeast Asia from January 2004, and launched in several other countries soon after. It currently airs in 21 countries in Asia and has reached over 29 million households. Animax Asia was available in Vietnam but then stopped broadcasting because of "unsuitable contents" for Vietnamese
Logos and Color Schemes
Animax Asia has changed its logo by using new blazing red colored in place of blue one, including color scheme for its commercial break markers which was attached to the premiere of Shakugan no Shana II however, the original blue color scheme was in used for other ANIMAX programming during this time. This logo change was first done in English language based ANIMAX channels in Asia, original aired from 1 July to 3 August 2009 and then switch to old blue logo similarly the network has changed its logo on non-English based channels.
In May 3, 2010 - January 31, 2013, Animax unveils its new logo across all platforms. It reverted to the old blue logo effective February 1, 2013, along with a reformat.
Hong Kong and Taiwan
Animax Asia was first launched in Taiwan on 1 January 2004, and in Hong Kong on 12 January 2004. Its anime programming in the regions consists of numerous television series both old and new, including recent anime which is premiered in Taiwan and Hong Kong ahead of its other networks in Southeast Asia, such as Death Note, Blood+, Trinity Blood, Mushishi and several others.
Animax is also the no. 1 channel in Hong Kong and Taiwan in international and animation/kids categories. Recently, due to the TV premiere of Gurren Lagann, Animax's TV ratings have recorded a huge increase and moved 80% more TRP than its closest competitor, Cartoon Network Hong Kong.
A week after its launch in Taiwan and Hong Kong, Animax launched in Southeast Asia on 19 January 2004, originally featuring its anime programming exclusively in the original Japanese audio with English subtitling, becoming the company's first English language network. It also later incorporated an English audio dub feed. On 31 August 2006, Animax launched in Malaysia, utilizing the Southeast Asian English language feed and also airing its programming in a Japanese audio feed with subtitles in the local languages. Prior to this, selected Animax programmes are also shown on Astro @15 (formerly channel 15, now channel 715), an interactive channel, starting 15 December 2004, from 7 a.m. to 11 a.m., later shortened to 2 hours (until 9 a.m.). The network's early programming in Southeast Asia consisted of such anime as Chobits, Cardcaptor Sakura, Great Teacher Onizuka, Ultra Maniac, Haibane Renmei, Doctor Dokkiri, Vision of Escaflowne, Midori no Hibi, Captain Tsubasa, Wolf's Rain, Mobile Suit Gundam, Cowboy Bebop, Ghost in the Shell: S.A.C., and it has gone on to air several series, including Fate/stay night, Blood+, Honey and Clover, Maria-sama ga Miteru, Gankutsuou: The Count of Monte Cristo, Otogizōshi, Jigoku Shōjo, Galaxy Angel, Witch Hunter Robin, Samurai 7, Gunslinger Girl, Urusei Yatsura, Ranma 1/2, Detective Conan, "Naruto" and "Danball Senki".
It also uses numerous programming blocks, such as "Ani-Chan", which is aired on weekdays at 4:00 pm to 6:00 pm and has aired such programs as Naruto, Danball Senki (a.k.a. Little Battlers eXperience) and Tsubasa Chronicle; "Animania", which is aired on weekdays from 6:00 pm and 6:30 pm and has aired such programs as Dragon Ball and Law of Ueki; "Mega Zone", its prime time programming block that is aired on weekdays from 7:00 pm and aired such programs as Gun X Sword, Fate/stay night and Honey and Clover; and its "Weekends" programming block that is aired every Sunday at 9:00 pm and 10:00 pm and has aired series such as Dear Boys, Blood+ and Please Teacher!.
On 14 October 2004 – 2012, 2007, MCOT has signed the broadcast license from Sony Pictures Entertainments (Thailand) to re-broadcast ANIMAX channel in Thailand via TrueVisions and then TrueVisions has started the test run in channel D77.
Animax Asia used to air in Vietnam. However on July, the channel was removed from cable operators because of sexual, violent, nudity content that are prohibited in Vietnam
Animax began operations in the Philippines from January 2004. Is a separated and shared the same schedule with SEA feed with local advertisements. While utilizing the same programming feed as Animax Asia, it also houses a two to four hour separate block. It has occasionally aired localized programs such as Mad Mad Fun and In The Qube. Its same-week-as-Japan and same-time-as-Japan airings (of Tears to Tiara, Fullmetal Alchemist Brotherhood, InuYasha: The Final Act and Kaichou-wa Maid-sama!), (at one point in time) inclusion of Korean programs in its roster, and acquisition of fresh titles like Accel World put Animax ahead of its only known competitor in the Philippines, Hero TV.
Animax Asia is the first twenty-four hour anime television network launched in the region. It was announced on 20 March 2009, that the network would simulcast the new Fullmetal Alchemist: Brotherhood and Tears to Tiara series on April 2009, with the former premiering in the same week as the Japanese premiere and the latter premiering on exactly the same time as the Japanese premiere, with Japanese audio and English subtitles; being the first such simulcast of its kind.
It has broadcast numerous anime series, including Ghost in the Shell: Stand Alone Complex, Cowboy Bebop, Mobile Suit Gundam, Kyo Kara Maoh!, Mobile Suit Zeta Gundam, Mobile Suit Gundam ZZ, Honey and Clover, Blood+, InuYasha, Fullmetal Alchemist, Eureka Seven, Urusei Yatsura, Ranma 1/2, Rurouni Kenshin, the Dragon Ball series, Cardcaptor Sakura, Tsubasa Chronicle, Chobits, Vision of Escaflowne, Death Note, Wolf's Rain, Future Boy Conan, Emma: A Victorian Romance, Trinity Blood, Wangan Midnight, Jigoku Shōjo, as well as several OVA series and anime films, such as Steamboy, Alien Nine, Metropolis, Memories, Tokyo Godfathers, Ghost in the Shell, Ghost in the Shell 2: Innocence, Nasu: Summer in Andalusia, Blood: The Last Vampire, Appleseed, Cowboy Bebop: Knockin' on Heaven's Door, Escaflowne, each of the InuYasha movies,Fairy Tail, Bleach (manga) and many others.
Translation and dubbing teams
Animax has utilized numerous translation and dubbing studios for the broadcast of numerous of its anime series across its English-language networks in Southeast Asia and South Asia, some of which were not licensed by North American distributors and do not have any English adaptation counterparts, such as Detective School Q, Dokkiri Doctor, Twin Spica, Zettai Shōnen, Clamp School, Future Boy Conan, numerous installments of the World Masterpiece Theater series, and numerous others. Animax has also produced and aired uncensored English versions and dubs of anime series, among the most notable of them being their dub of Cardcaptor Sakura, which was shown uncensored and retained all of the original names, plot details and dialogue, and numerous others.
For broadcast across its English-language networks, Animax has also broadcast English dubs produced by other enterprises, such as Bandai Entertainment, The Ocean Group, Bang Zoom! Entertainment, Geneon Entertainment, Funimation Entertainment, VIZ Media, Central Park Media, and numerous others, airing their dubs of Cowboy Bebop, Witch Hunter Robin, Mobile Suit Gundam, Brain Powerd, Please Teacher!, Galaxy Angel, Arjuna, Jubei-chan, Tsukikage Ran, Angel Tales, Saber Marionette, Appleseed, Alien 9, the InuYasha films, Fullmetal Alchemist, Yukikaze and several others.
Animax Asia also created its original productions which are directly connected to anime and youth culture; these include Imagine Nation, Technomax, Mad Mad Fun, LaMB, & c/o AUTODESK: PARANOMA 2004-2007, 2012 Asia Pacific Design Challenge.
Notes and references
- Sony Pictures Entertainment to Launch Animax Asia, Press Release, SPE, 29 October 2003, Anime News Network.
- "About Us - Animax Asia". Sony Pictures Television International. Retrieved 2009-05-05.
- "Shakugan no Shana II on Animax Asia". Sony Pictures Television International. Retrieved 2009-05-27.
- "Animax tops ratings among local youths". Marketing Interactive. Retrieved 2000-05-20.
- "Animax – Youth Channel of Choice in Hong Kong and Taiwan". Sony Pictures Television International. Retrieved 2009-05-27.
- "Animax Asia official site". Retrieved 2007-10-20.
- "Animax Asia to Run 2009 Fullmetal Alchemist in Same Week as Japan". Anime News Network. 2009-03-20. Archived from the original on 22 March 2009. Retrieved 2009-03-21.
- Animax Asia
- Animax Asia on-demand (Malaysia only)
- Animax Asia at Anime News Network's Encyclopedia