Anindya Ghose

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Anindya Ghose (born ca 1974) is an Indian-born American academic, and Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University's Stern School of Business, and Director of the Center for Business Analytics at NYU Stern.[1]He is the co-Chair of the NYU-AIG Partnership on Innovation for Global Resilience. He is the Robert L. & Dale Atkins Rosen Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the Chief Data Scientist of 3TI China. He was recently named by Business Week as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". His progress from assistant to full professor at NYU Stern was one of the fastest in the entire Information Systems and Marketing academic disciplines.

Life and work[edit]

Ghose received a B.Tech in Instrumentation and Control Engineering in 1996 from Regional Engineering College in India, a MBA in 1998 from the Indian Institute of Management, and a MS in 2002 and a PhD in Management Sciences in 2004 from Carnegie Mellon University.[2]

He has consulted in various capacities for Apple, AMD, Berkeley Corporation, Dataxu, Facebook, Samsung, and 3TI China, and worked closely with Alibaba, China Mobile, Google, IBM, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics and other topics. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally. His research has received 10 best paper awards and nominations. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations.

His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, New York Times, Financial Times, Forbes, NBC, Xinhua, Time, LA Times, Reuters, Washington Post, New York Daily, National Public Radio, Wall Street Journal, MSNBC, CNBC, China Daily, Knowledge@Wharton, and elsewhere.

He teaches for the Master of Science in Business Analytics Program for Executives (MSBA), which is jointly hosted by NYU Stern and NYU Shanghai and in the UG, MBA, TRIUM and EMBA programs.[3]

Ghose's research interests are in the field of analyzing the "economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure." [4] His work primarily discusses the machinations and effects of Internet and electronic systems on social economic impact. Subtopics of this research include: crowdfunding, search engine advertisement monetization, mobile commerce,and commerce in social media.[5]

Publications[edit]

Ghose is the co-author of over thirty publications and working papers.[1][6] A selection:

References[edit]

External links[edit]