Born of a Russian mother and a Moroccan father, he grew up until age 8 in the Paris suburb of Cergy.
In the spring of 2005, he released his first album Gadjo décalé with the studio "Gang" in Paris. The album contained autobiographical and sober lyrics. The music is a mix of his soul, reggae, and blues influences.
The television station France 2 picked him as the Singer of the Summer in 2007; the channel showed regularly videos of "Cergy", "Intégration", and "Avec le Vent". In 2005 he followed up with the album La Chance on Virgin/EMI.