Ansearch

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Ansearch Limited
Type Public (ASX)
Industry Search technology
Founded December, 2005
Headquarters Melbourne, Australia
Products Advertising
Website http://www.ansearchltd.com

Ansearch (ASX code: ANH) is an Australia-based Internet company. Its main product is a search engine, Ansearch.com.au (formerly Mysearch.com.au) which was launched in early December 2004.

Features[edit]

Key distinguishing features[edit]

Some of Ansearch’s distinguishing features include:

  • Smaller footprint of Internet sites to increase quality of content;
  • Profiling of entire websites rather than individual pages;
  • Popularity-driven rankings as opposed to site submissions or spider crawling;
  • Real-time update of websites into Ansearch database to assure freshness of information delivered;
  • Top 100 listings of websites and top ranking keywords

Spam-free searches[edit]

The Ansearch.com.au search engine's main point of difference with its competitors is to deliver spam-free search. In this, the engine only returns domain names/home pages in the search engine results pages if the websites are available in the database, providing cleaner listings/results. The site also does not accept search submissions, making it free of search engine spam for the main categorised results.

Directory[edit]

Ansearch's directory is a combination of human-edited and automatic. Websites that appear in the directory are added based on website popularity, which is measured across all Ansearch-owned search brands.

Popularity search/demographic search[edit]

Ansearch.com.au provides a popularity search feature. Sites in the search engine are ranked based on popularity and also ranked based on use by sex and age. The site allows the web user to search for data based on their sex and age.

World sites[edit]

Ansearch.com, Ansearch.co.uk and Ansearch.co.nz are all search engines currently[when?] running in 'learning' mode and will be launched in early 2007.

Other owned search engines[edit]

Ansearch.com.au also own the search engines Anzwers.com.au and Mysearch.com.au. Anzwers.com.au, formally owned by Ozemail, was acquired by Ansearch Ltd in March 2006 and is one of Australia's oldest search engines, having been launched in 1996. Mysearch.com.au was launched in 1997 and was previously owned by startup.com.au.

References[edit]


External links[edit]