Anthony Pratkanis

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Anthony Pratkanis
Anthony Pratkanis.jpg
Anthony Pratkanis at SkeptiCalCon May 29, 2011
Born (1957-04-02) April 2, 1957 (age 57)
Portsmouth, Virginia
Nationality United States
Fields Psychology
Alma mater Ohio State University
Known for Propaganda expert
Notable awards UCSC's Excellence in Teaching Award.

Anthony R. Pratkanis is Professor of Psychology at the University of California in Santa Cruz, California.[1] Pratkanis is an expert on economic fraud crimes, terrorist and dictator propaganda, marketing and consumer behavior, and subliminal persuasion.


In 1984, Pratkanis received his Ph.D. in Social Psychology from Ohio State University.[1] Pratkanis's main psychological interests are social and group psychology, persuasion and social influence, communications, prejudice and stereotypes.[1]

For his courses on Social Influence and Social Psychology, Anthony Pratkanis received the UCSC's "Excellence in Teaching Award".[2] He was elected as a fellow to the American Psychological Association in 1995.[2]

In February 2011 Pratkanis was elected as a Fellow of the Committee for Skeptical Inquiry[3]

On May 29, 2011 Pratkanis lectured on "Influence and Persuasion in Selling Flimflam" at the 2nd annual SkeptiCalCon event held in Berkeley, California, where he jokingly touted himself as "America's most beloved social psychologist," and ironically detailed how to use propaganda and other persuasive techniques to set yourself up as a con man selling non-scientific ideas to a gullible public.[4]

Selected Publications[edit]


  • Pratkanis, A. R. (Eds.). (2007). The science of social influence: advances and future progress. Frontiers of Social Psychology. Philadelphia, PA: Psychology Press.
  • Pratkanis, A. R. & Shadel, D. (2005). Weapons of fraud: A source book for fraud fighters. Washington, D.C.: AARP Washington.
  • Pratkanis, A. R., & Aronson, E. (2001). Age of propaganda: The everyday use and abuse of persuasion (rev. ed.). New York: W. H. Freeman & Co.
  • Turner, M. E. & PratKanis, A. R. (1994). Social Psychological Perspectives on Affirmative Action: A Special Issue of Basic and Applied Social Psychology. Philadelphia, PA: Psychology Press.[1][5]
  • Aronson, E. & Pratkanis, A. R. (1993). Social Psychology. (Vol. 2). Edward Elgar Pub.
  • Pratkanis, A. R., Breckler, S. J., & Greenwald, A. G. (1989). Attitude Structure and Function. Philadelphia, PA: Psychology Press.

Journal Articles[edit]

  • Pratkanis, A. R. & Uriel, Y. (2011). The expert snare as an influence tactic: Surf, turf, and ballroom demonstrations of some compliance consequences of being altercast as an expert. Current Psychology: A Journal for Diverse Perspectives on Diverse Psychological Issues, 30(4), 335-344.
  • Horvitz, T., & Pratkanis, A. R. (2002). A laboratory demonstration of the fraudulent telemarketers' 1-in-5 prize tactic. Journal of Applied Social Psychology, 32(2), 310-317.
  • Rucker, D. D., & Pratkanis, A. R. (2001). Projection as an interpersonal influence tactic: The effects of the pot calling the kettle black. Personality & Social Psychology Bulletin, 27(11), 1494-1507.
  • Pratkanis, A. R., & Turner, M. E. (1999). The significance of affirmative action for the souls of white folk: Further implications of a helping model. Journal of Social Issues, 55(4), 787-815.
  • Turner, M. E., & Pratkanis, A. R. (1998). A social identity maintenance model of groupthink. Organizational Behavior & Human Decision Processes, 73(2-3), 210-235.
  • Turner, M. E., & Pratkanis, A. R. (1998). Twenty-five years of groupthink theory and research: Lessons from the evaluation of a theory. Organizational Behavior & Human Decision Processes, 73(2-3), 105-115.
  • Pratkanis, A. R., & Turner, M. E. (1996). Persuasion and democracy: Strategies for increasing deliberative participation and enacting social change. Journal of Social Issues, 52(1), 187-205.
  • Pratkanis, A. R., & Turner, M. E. (1996). The proactive removal of discriminatory barriers: Affirmative action as effective help. Journal of Social Issues, 52(4), 111-132.
  • Pratkanis, A. R., Eskenazi, J., & Greenwald, A. G. (1994). What you expect is what you believe (but not necessarily what you get): A test of the effectiveness of subliminal self-help audiotapes. Basic & Applied Social Psychology, 15(3), 251-276.
  • Santos, M. D., Leve, C., & Pratkanis, A. R. (1994). Hey buddy, can you spare seventeen cents? Mindful persuasion and the pique technique. Journal of Applied Social Psychology, 24(9), 755-764.
  • Pratkanis, A. R., & Greenwald, A. G. (1993). Consumer involvement, message attention, and the persistence of persuasive impact in a message-dense environment. Psychology & Marketing, 10(4), 321-332.
  • Pratkanis, A. R., & Farquhar, P. H. (1992). A brief history of research on phantom alternatives: Evidence for seven empirical generalizations about phantoms. Basic & Applied Social Psychology, 13(1), 103-122.
  • Turner, M. E., Pratkanis, A. R., Probasco, P., & Leve, C. (1992). Threat, cohesion, and group effectiveness: Testing a social identity maintenance perspective on groupthink. Journal of Personality and Social Psychology, 63(5), 781.
  • Greenwald, A. G., Spangenberg, E. R., Pratkanis, A. R., & Eskenazi, J. (1991). Double-blind tests of subliminal self-help audiotapes. Psychological Science, 2(2), 119-122.
  • Greenwald, A. G., & Pratkanis, A. R. (1988). On the use of "theory" and the usefulness of theory. Psychological Review, 95(4), 575-579.


  1. ^ a b c d "Anthony Pratkanis". Social Psychology Network. 2001-03-30. Retrieved 2008-07-04. 
  2. ^ a b "Anthony Pratkanis Bio". 2001-03-30. Retrieved 2008-07-04. 
  3. ^ "CSI announces new Fellows". Archived from the original on 30 June 2011. Retrieved 2011-08-07. 
  4. ^ "SkeptiCalCon 2011". 2011. Retrieved 2011-06-02. 
  5. ^ "Anthony Pratkanis: Books". Retrieved 2008-07-04. 

External links[edit]