Anthropologie
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| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1992 |
| Number of locations | 153 (April 2011)[1] |
| Parent | Urban Outfitters |
| Website | www.anthropologie.com |
Anthropologie is a chain of retail stores that sells women's apparel and accessories, home furnishings, imitation found objects and an array of gifts and decorative items.
Headquartered in Philadelphia, the company is owned by Urban Outfitters, Inc. (UOI), which also owns retail brands Urban Outfitters, Free People, Terrain, and BHLDN, and is currently under the direction of CEO Glen Senk.
Anthropologie is geared toward 30 to 40-year old women looking for unique, one-of-a-kind designs. Also, its marketing technique is more about selling a lifestyle rather than products.
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[edit] History
Founded by the current UOI chairman and president Richard Hayne, Anthropologie opened its first store in 1992 in Wayne, Pennsylvania, U.S. In 1998, the brand launched its mail-order catalog and website, and in April 2009, opened its first international store in Toronto at The Shops at Don Mills, followed by subsequent Canadian storefronts in Yorkville, Toronto and Edmonton. Anthropologie then opened in Calgary and Vancouver.
October 2009 marked the unveiling of the company's first European store, located on Regent Street in London. Its second London-based location, located in Chelsea on King's Road, opened in March 2010.
[edit] Today
Anthropologie currently operates over 135 retail stores in the United States, while orders from its website and catalog ship to over 30 countries worldwide. Global Co-Presidents Wendy McDevitt and Wendy Wurtzburger manage the company.
In November 2009 Anthropologie launched The Anthropologist, a website that features the work of various artists. Thus far, featured artists have included David Eustace, Andrew Zuckerman, Jane Campion, Donna DeMari, Derek Henderson, Jim Denevan, Etsuko Ichikawa, Foster Huntington, and Tim Simmons.
