"Wheels When You Want Them"
|Area served||urban areas and college campuses throughout Austria, Canada, France, Spain, the United Kingdom and the United States|
|Key people||Mark Norman (President)|
|Employees||over 700 |
|Parent||Avis Budget Group|
Zipcar is a car rental company in the United States, a subsidiary of Avis Budget Group. Zipcar provides automobile reservations to its members, billable by the hour or day. Zipcar members pay a monthly or annual membership fee in addition to car rental charges. Zipcar was founded in 2000 by Cambridge, Massachusetts residents Antje Danielson and Robin Chase.
On March 14, 2013, Avis Budget Group purchased Zipcar for about US$500 million in cash. Zipcar operates as a subsidiary of Avis Budget Group. Scott Griffith, who had run the company for the previous 10 years, resigned the day after the acquisition closed, and passed the reins to a new company president, Mark Norman.
As of July 2013, the company had more than 810,000 members and offers nearly 10,000 vehicles throughout the United States, Canada, the United Kingdom, Spain, France and Austria, making Zipcar one of the world's leading car rental networks.
Members can reserve Zipcars online or by phone at any time, immediately or up to a year in advance. Zipcar members have automated access to Zipcars using an access card which works with the car's technology to unlock the door, where the keys are already located inside. Zipcar also offers an iPhone or Android application that allows members to honk the horn to locate a Zipcar and unlock the doors. Zipcar charges a one-time application fee, an annual fee, and a reservation charge. Fuel, parking, insurance, and maintenance are included in the price.
Recent years have seen the creation of many Zipcar competitors. Traditional car rental companies have replicated Zipcar's short-term car rentals with programs including Hertz on Demand, Enterprise's Enterprise CarShare, UHaul's Uhaul Car Share, and Daimler's Car2Go. Regional competitors exist, such as City CarShare in the San Francisco Bay Area, I-GO in Chicago, among others. Peer-to-peer car sharing startups include RelayRides and Getaround. Zipcar has even inspired many international clones such as eHi in China, Zazcar in Brazil, and Zoom, India's first car-sharing organization.
In the third quarter of 2007, Zipcar merged with Seattle-based rival Flexcar to create a nation-wide car rental company. The company's IPO was in April 2011. Zipcar common stock traded on NASDAQ under the ticker symbol "ZIP" until it was acquired by Avis.
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Zipcar was co-founded by Antje Danielson and Robin Chase based on existing German and Swiss companies in January 2000. In June 2000, the first Zipcars hit the road around Boston, MA. In September 2001, the Washington, D.C. office opened. In February 2002, New York City office opened In February 2003, Scott Griffith replaced Robin Chase as CEO. In July 2005, Zipcar secured $10 million in funding led by Benchmark Capital. In August 2005, San Francisco office opened. In May 2006, the Toronto office opened. In May 2006, General Electric's Commercial Finance Fleet Services (NYSE: GE) gave Zipcar $20 million in lease line financing. In September 2006, Toronto market was named fastest growing new market in company history. In November 2006, London office opened. In April 2007, Vancouver office opened. In October 2007, Zipcar and Flexcar executives announced a merger of the two companies, with the Zipcar brand and headquarters replacing that of Flexcar.
On January 23, 2008, the merged Zipcar/Flexcar canceled service for the Southern California cities of Los Angeles and San Diego without providing advanced notice to customers in those areas. Southern California college operations were left intact. On July 11, 2008, Zipcar announced it doubled membership in past year, including the Flexcar members it acquired, and now had 225,000 members. On August 28, 2008, Rice University announced the introduction into the program in their goal of achieving as low of a carbon footprint as possible while providing additional transportation options for employees that carpool. In June 2009, the company announced an iPhone application at the Apple World Wide Developer Conference. The application is capable of honking the horn and unlocking some Zipcars.
Following impressive third-quarter results, previous CEO Scott Griffith announced that 2012 would mark Zipcar's "first full year of profitability on a US GAAP basis".
Members are able to view vehicle availability and reserve a self-service car via the internet, iPhone and Android applications, or telephone, in increments as short as thirty minutes and pay only for time they reserve. Zipcar vehicles report their positions to a control center using in-car technology. In the U.S., each reservation entitles the members up to 180 miles (290 km) for each 24-hour period, while Canadian members receive up to 200 kilometres (120 mi) with each reservation for the first 24 hours, and 15 kilometres (9.3 mi) per each additional hour beyond the initial 24. Individual members can sign up for one of two different plans, the "Occasional Driving Plan" and the "Extra Value Plan".
Members are given an access card containing a wireless chip that will open the vehicle they have reserved only at the time they have reserved it. The reservation includes driver's insurance, a gas card for the car, reimbursements for fuel obtained at gas stations that do not accept the included gas card, and up to $15 in reimbursements for typical car maintenance items like car washes and window wiper fluid refills. A member can reserve and use a Zipcar in any Zipcar city.
Zipcar was sued in 2009 and again in 2011 by customers upset with Zipcar for allegedly charging customers excessive or hidden fees. The suit cited several hidden charges, including a charge to talk to a customer service representative even when customers call to report a problem that cannot be handled through the website or automated phone system, additional fees on top of the cost of a parking ticket even if the tickets were overturned in court, late fees start at $50, a fee to retrieve items left in cars, and an inactivity fee. According to the complaint, many customers may not even be aware of the charges because Zipcar does not send monthly statements. The lawsuit was dismissed in 2010 after U.S. District Judge Nathaniel M. Gorton found that every penalty except an inactive-user charge is legal.
University, organization and business partnerships
Zipcar launched its Zipcar for Business program in early 2004 to provide companies with discounts on Monday-Friday driving. Since the launch of the program, Zipcar has signed 10,000 small, medium, and large sized businesses, as companies are increasingly adopting Zipcar's on demand car rental model as a cost-saving alternative for employee travel. Zipcar has partnered with over 300 colleges and universities across North America.
Zipcar offers more than 30 makes and models of vehicles, including BMWs, Audis, Mini Coopers, Prius Hybrids, pickup trucks and more. Each vehicle has a home location: a reserved parking space located on a street, driveway or neighborhood parking lot in the member's area, to which it must be returned at the end of the reservation. The locations of all Zipcars and models available at those locations are available at the Zipcar website. Zipcar currently has a fleet of nearly 10,000 vehicles.
Zipcars have RFID transponders located on the windshield that communicates with the card to lock and unlock the doors of the vehicle. Each vehicle records hours of usage and mileage, which is uploaded to a central computer via a wireless data link. The location of the vehicles is not tracked during a reservation for privacy reasons but is trackable and all cars are equipped with a "kill" function that allows the company to prevent the car from starting in the event of theft (it does not cause the car to turn off, for safety reasons). Zipcar also offers the embedded Information Technologies it has installed in its fleet as a fleet optimization service through its FastFleet service.
Clean fuel vehicles
Among its fleet of fuel-efficient vehicles, and through an agreement between Honda and Zipcar, the program offers clean fuel and low-emission vehicles that include the Insight hybrid, Civic Hybrid, and Honda Fit EV all-electric car.
In February 2009 a pilot project was launched to promote plug-in hybrid vehicles (PHEVs) in Zipcar's fleet in the San Francisco Bay Area. This pilot was a partnership between Zipcar and the City of San Francisco. The vehicle showcased during the announcement was a Toyota Prius converted for plug-in capabilities with range of up to 30 to 40 miles (48 to 64 km) of electrically assisted driving on a single charge. The program was aimed to provide Zipcar members with a convenient and cost-effective way to test drive PHEVs. The city installed plug-in charging stations in front of San Francisco City Hall deployed for used by the existing fleet of municipal plug-in vehicles and also for plug-in hybrids available through Zipcar and City CarShare.
As part of the demonstration program carried out by Toyota Motor Corporation since 2009, the carmaker delivered eight pre-production Prius Plug-in Hybrids to Zipcar in January 2011. Three markets were selected to make the plug-in hybrids available to its members, Boston and Cambridge, Massachusetts with three cars, another three in San Francisco, California, and two in Portland, Oregon. Similarly to many hybrids in Zipcar’s fleet, the Prius PHEVs could only be reserved by the hour at an hourly rate of US$7.
On October 31, 2007, Zipcar and Flexcar announced their intentions to merge. The merged company retained the name "Zipcar" and was headquartered in Cambridge, Massachusetts. Zipcar's chief executive, former Seattle-based Boeing engineer Scott Griffith, is Chairman and CEO. Flexcar CEO Mark Norman is President and Chief Operating Officer. The merger combined Zipcar's fleet of 3,500 vehicles in 35 markets with Flexcar's 1,500 cars in 15 markets.
In December 2009, Zipcar announced their participation in a round of financing with Avancar, the largest on-demand car rental company in Spain, based in Barcelona. Under the terms of the agreement, Zipcar acquired a minority interest in Avancar, a Zipcar executive joined Avancar's board and Zipcar was given a year option to increase the company's ownership stake. Later on in April 2010, Zipcar announced that it had acquired London-based car-sharing club Streetcar. In December 2010, Zipcar extended their option for another year through the end of 2011, and provided a monetary loan to Avancar, which is convertible into equity if Zipcar chooses to exercise the option. On October 17, 2012, Zipcar announced the completion of its Avancar integration.
In March 2014, Zipcar expanded to the Houston, TX region. The addition of this new city marks Zipcar’s availability in 27 major metropolitan markets throughout the United States, Canada, the United Kingdom, Spain and Austria.
In April 2014, Zipcar announced expanded coverage in Greater Toronto and Hamilton in Ontario, Canada. The company will provide additional Zipcars for the area in partnership with Metrolinx.
Zipcar provides $300,000 per accident in liability coverage for members over 21 years of age. Members at fault are responsible for the first $750 of costs related to the repair, recovery, and loss of use of any Zipcar vehicle. However, members can purchase no-liability insurance for an additional $79 a year. Members involved in accidents where fault is not determined (such as in a hit and run), must pay the first $750 of these costs. In other words, if the member is at fault in an accident, or it is a no-fault accident, Zipcar will cover from $750 up to $300,000 in property damage or bodily injury. For members under 21, Zipcar provides insurance coverage at state-mandated levels.
Insurance coverage may vary depending on the region of use. For example, Canadian members in Toronto, ON are provided with $1,000,000 in liability coverage. Vancouver, BC members are provided with $2,000,000 in liability coverage. Both regions in Canada also include comprehensive and collision coverage in addition to liability insurance. Zipcars traveling into Canada from the U.S. require members to obtain a special insurance card from Zipcar. Canadian Zipcars traveling into the U.S. do not need the extra insurance card.
Similar to members of Zipcar U.S., members of Zipcar London, UK, require a special 'vehicle on-hire' certificate when traveling abroad, which can be obtained from Zipcar.
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