|Born||1968 (age 44–45)
Maldon, Essex, England
|Awards||Brand of the Year, British Fashion Awards|
Hindmarch was born into an entrepreneurial family and attended New Hall School, an independent school in Chelmsford, Essex. At 16 Hindmarch was given an old Gucci handbag by her mother and at 18 she went to Florence to study Italian.
Noticing that a drawstring leather duffel bag was all the rage among fashionable women, Hindmarch borrowed $1,000 to import some bags to England. After sending it to fashion magazine Harpers and Queen from an introduction made by a friend, as a result of their article she sold 500.
After learning to produce her own bags in Hackney, inspired by Margaret Thatcher, Hindmarch opened a small shop in Walton Street, London aged 19, with her early products based heavily on Italian design principles. All her products she says are based on the quality of workmanship, and represent a design philosophy which is: British, humorous and bespoke. Her designs are also influenced by her love of classical architecture.
The Hindmarch company, now based in Battersea with her husband as Finance Director, runs to some 60 branded shops in 17 countries. Her products are also stocked in major retail chains including: Corso Como in Milan; Colette in Paris; isetan in Tokyo, Japan; and Saks, Scoop in the United States, and Adora in the Philippines. Her designs are popular with both film stars and celebrities, including:Keira Knightley, Scarlett Johansson, Sienna Miller, Madonna, Claudia Schiffer, Margaret Thatcher and Reese Witherspoon.
Hindmarch is a design consultant to British Airways, and has designed their highly covetable First Class amenity kits to much acclaim for 7 years. Hindmarch designed the gift bags given to guests at Vanity Fair's Oscar party in 2006, 2007 and 2009.
To commemorate the tenth anniversary, the Bespoke Ebury was launched in 2003. Designed to be the ultimate luxury accessory, it is made from the finest leather or crocodile, and includes a secret message in the giver’s own handwriting. The recipient's name can also be embossed onto the interior. A special serial number is assigned to each bag.
In 2008, Hindmarch launched a limited edition handbag for US retailer Target. Available at 1600 Target stores, available from October 12 through December 26, 2008. In the same year, Hindmarch collaborated with Selfridges to design a collection of Christmas hampers.
Hindmarch designs annually for three collections, which span her core handbags plus shoes, luggage, small leather goods, a beach collection, a small range of ready to wear - and an iPod carrier. The collections are regularly featured in leading fashion magazines including Vogue and Harpers Bazaar. Her bags and collections have become so fashionable, they have been the target of two raids on her London shops, one of which resulted in thieves grabbing £20,000 worth of merchandise.
Be a Bag
Be A Bag is a service by which a bag is personalised with a customer’s photograph, launched in 2001 to support The Lavender Trust. Intended to be a limited edition charity promotion, it is presently available in over 25 countries. 100 style icons including Kate Moss and Elton John donated personal photographs to be printed onto Be A Bags to support the launch. These bags were auctioned to support the American Red Cross after 9/11 and have since benefitted 31 charities worldwide
I’m Not A Plastic Bag
In 2007 Hindmarch, in collaboration with the global social change movement We Are What We Do, designed the global sell out Tote bag I’m Not A Plastic Bag, using her influence in a positive way to make it fashionable not to use plastic bags. The limited edition canvas totes sold for £5, launching in four limited edition colours around the world, and were selected by Vanity Fair to be included in their "Oscars" goodie bags. 100,000 customers registered online to try to buy I’m Not A Plastic Bag, while 30 people in Taiwan were treated in hospital after being caught in what was described as a scrum.
As well as celebrity support, Hindmarch has also gained critic and compatriot support. In both 2006 and 2007 Hindmarch won Designer of the Year by Glamour magazine, and became the first winner of the Designer brand of the Year at the 2007 British Fashion Awards, having been named Accessories Designer of the Year at the same awards in 2001.
In April 2012, Hindmarch was named Veuve Cliquot businesswoman of the year. She is the 40th winner of the annual award, which has been previously won by Dame Anita Roddick and Dame Marjorie Scardino.
Hindmarch is a trustee of both the Royal Academy and the Design Museum. Hindmarch co-chairs the RA’s Summer Exhibition Preview Party, chairing with Tracey Emin in June 2009. She is a governor of the University of Arts and a non-executive Director of the British Fashion Council.
Hindmarch was made a UK trade ambassador in 2011.
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- "Anya Hindmarch MBE: Honorary Doctor of Arts, 2011". Anglia Ruskin University. Retrieved 30 December 2012.
- Waite, Teresa L. (March 1, 1992). "Style Makers; Anya Hindmarch, Handbag Designer". New York Times. Retrieved 2008-03-12.
- Moreton, Cole (3 February 2008). "Anya Hindmarch: Dave's got a brand new bag lady". London: The Independent. Retrieved 2008-03-12.
- Johansson, Lottie (5 January 2008). "The world of Anya Hindmarch". London: The Telegraph. Retrieved 2008-03-12.
- "Any Hindmarch iPod carrier". Apple. Retrieved 2008-03-12.
- "The 'It bag gang' strikes again". London: Daily Mail. 19 March 2008. Retrieved 2008-03-12.
- "Anya Hindmarch designs a £5 reusable shopping bag". We Are What We Do. 2 February 2008. Retrieved 2008-03-12.
- BBC news
- "I'm Not an Ethical Plastic Bag". treehugger.com. 28 April 2007. Archived from the original on 23 March 2008. Retrieved 2008-03-12.
- Moulds, Josephine (2012-04-19). "Handbag queen named businesswoman of the year". The Guardian (London).
- Anya Hindmarch official website
- Hindmarch's personal tips on how to organise your hand bag at The Telegraph