The ride was built by Intamin in 1999 and opened on 27 May 2000 by girl band B*Witched. The tower has five sides, with each ride gondola holding four riders each. As the gondola's ascend to the top of the tower, each one tilt forwards to a 15° angle. It is themed as a science operation. The ride, which has been voted 'Britain’s scariest ride' features three different forms of seating:
Standard - Riders sit in a standard seat for the duration of the ride with a floor beneath their feet.
Stand Up - Riders stand up for the duration of the ride with a floor beneath their feet.
Stand Up Floorless - Riders stand up for the duration of the ride with no floor beneath their feet.
Originally when Apocalpyse opened, it was the only stand-up drop tower in the world. It kept this title until 2005 when Hurakan Condor opened in PortAventura. The stand-up floorless variation was introduced in 2002, dubbed the 'Fifth Element'.
Riders reach 50 miles per hour (80 km/h), falling 54 metres (177 ft) in 4 seconds. In 2008 the ride received an Airtime Award from amusement park fansite CoasterForce.com, who's members voted it the "Best Thrill Ride in Europe".