Apparel industry of Sri Lanka
The design, manufacture and export of textiles and apparel products is one of the biggest industries in Sri Lanka, and one which plays a key role in advancing the country's economy. The apparel industry of Sri Lanka employs about 15% of the country's workforce, accounting for about half of the country's total exports, and Sri Lanka is among the top apparel-producing countries in the world relative to its population.
Sri Lanka's apparel industry began to grow significantly in the 1980s as an alternative to India's garment manufacturers, because of its open economic policy as well as the trade and investment friendly environment. Under the Multi Fibre Agreement, quota regime Sri Lanka became an attractive new venue for businesses. In 1985, Martin Trust, one of the pioneers in the development of “speed sourcing” for the American fashion retail sector, began working with Sri Lankan textile and apparel companies. In 1986 and 1987 he established joint venture partnerships with The Omar Group (formerly known as LM Apparels and part of the Brandix group) and The Amalean Group which helped make the country more competitive through knowledge transfers and technology, attracting further foreign investors. These were the first of nearly two dozen joint venture companies in Sri Lanka which made the country competitive in the garment sector. Including Trust’s partnership with German brassiere maker, Triumph International, and Sri Lankan company, MAS Holdings, to create a new venture called Bodyline.
When the U.S. and other countries eliminated quantitative restrictions on garments produced in China, many garment facilities in Sri Lanka were consolidated. As of 2010, most of the exports to the U.S. are from MAS or Brandix, with smaller amounts coming from the Hirdaramani Group & Jay Jay Mills Groups. Together, these three companies account for a majority of the value of exports of garments to the U.S. market.
Over the next few decades, the apparel industry grew to represent Sri Lanka's number one export. Following a 38% increase in textile-based revenue from 1996 to 1997, in which the industry generated $2.18 billion in earnings, 50 new textile factories opened in Sri Lanka in 1998. As of 1998, the Sri Lanka apparel industry employed about 300,000 people in 800 factories. Sri Lanka nationals are primary owners of 85% of the small-to-mid-sized factories, while larger operations are typically joint ventures or foreign-owned.
The end of Sri Lanka's civil war in 2009 relieved pressure on the country's garment industry. After fighting ceased, Brandix, a garment manufacturer with 25,000 employees, announced that its factory in Punani would double its exports. Later that year, Sri Lanka held its largest ever Design Festival, highlighting the country's high-fashion merchandise, upcoming designers and advancing the industry's desire to become known as a hub for design, as well as manufacturing. More exhibits followed once the Conference and Exhibition Management Services began operating out of Sri Lanka in 2010. In doing so, the global company announced three international textile exhibits in Sri Lanka, each to highlight a different aspect of the local textile and apparel industry while allaying fears about political instability and to show that Sri Lanka can compete with the EU market.
As of the late 2000s (decade), the Sri Lankan textile industry contributes 39% to the industrial production of the country and represents 43% of the country's total exports. Since the 1970s, the industry has grown to become the country's largest single source of export revenue.
The United States is the main importer of textile goods from Sri Lanka, accounting for 76% of total exports from Sri Lanka. As of 2009, Sri Lanka ranked 12th among apparel exporters to the United States in terms of value.
Sri Lanka partnership was advanced in 2000 in part by setting up logistics centers at key U.S. ports to smooth the importation of Sri Lankan goods. Beginning in 2004, Sri Lankan officials have sought to increase textile deals in North Carolina, the American state with the largest concentration of textile industries.
Sri Lanka's apparel industry has invested much in achieving recognition for what the Daily Mirror calls its "conscientious standpoint in apparel production". Through the long-running Garments without Guilt campaign, the industry's trade association, Sri Lanka Apparel has called attention to its adherence to ethical considerations, including its opposition to child labor. Sri Lanka Apparel is a signatory to 39 conventions of the International Labour Organization, the only country with a significant manufacturing industry to do so. Child labor is outlawed in the country, and the minimum statutory age for employment is 18, though some conditional exemptions exist for those over 16. Sri Lankan law also mandates that employers contribute 3% of an employee's salary to a trust fund, which the employee receives after he or she leaves the company.
Among the largest firms in the Sri Lanka apparel industry, employing about 16,000 people, is MAS Intimates, which is a supplier to Gap, Marks and Spencer, Nike and Victoria's Secret, among others. In recent years, MAS has placed a strong emphasis on corporate social responsibility, for which it has been recognized with a CIMA Financial Management Award in 2007.
Women and minorities in the workforce
A large portion of Sri Lanka's factory work is provided by women. As of 2010, 350,000 women are employed in the country's 850 apparel factories, or 85% of the industry's workforce. Ethnic minorities also play a significant role in apparel production. The two largest apparel companies in Sri Lanka, MAS and Brandix, are run by individuals who belong to ethnic or religious minority groups. Sri Lanka is a predominantly Buddhist country, though Brandix is owned by a Muslim family. MAS Holdings is owned by a Hindu family, and members of the company's leadership team belong to the Tamil minority community.
Apparel Giants in Sri Lanka
- MAS Holdings
- Brandix Lanka Limited
- Hirdaramani Group
- Maliban Textiles
- Bam Holdings
- Jay Jay Mills Lanka (Pvt) Ltd
- Hayleys PLC
- Jinadasa Holdings
- Orit Apparels
- Courtaulds Clothing
- Timex Garments industries (PVT) ltd
- Star Garments
- Favorite Garments
- Penguin Group
- Hela clothing
- Omega Line Ltd
- Benji Ltd
- Rich Light Export Pvt Ltd
- Rainbow Fashion Pvt Ltd
- "Sri Lanka Design Festival 2009 - A huge boost for country's apparel industry". Daily Mirror. 19 November 2009.
- Jeffrey Sparshott (11 January 2005). "Nations request trade relief". The Washington Times.
- "U.S. Imports of Textiles and Apparel". Office of Textiles and Apparel. Archived from the original on 11 June 2010. Retrieved 13 June 2010.
- Bureau of South and Central Asian Affairs (7 June 2010). "Background Note: Sri Lanka". state.gov. U.S. Department of State. Archived from the original on 11 June 2010. Retrieved 13 June 2010.
- G. Gurumurthy (28 March 2008). "Bannari Amman-Brandot launches apparel plant". The Hindu Business Line.
- "About Us". mast.com. Mast Industries Inc. Retrieved 16 June 2010.
- Noshua Watson (February 2006). "MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry". INSEAD. Retrieved 25 May 2010.
- "Brandix rated country’s first ‘Business Superbrand’ in apparel sector". Daily News. 2 November 2007.
- N. Vasuki Rao (24 February 1998). "Sewing up apparel sales? Sri Lanka approves building 50 factories". Journal of Commerce.
- "Brandix explores new markets". Sri Lankan Newspapers. 5 April 2010.
- "Review of the apparel industry in 2009". Just Style. December 2009.
- Gamini Warushamana (14 February 2010). "Lanka poised for business investment". Sunday Observer.
- "Sri Lanka: Sri Lankan Apparel Inidustry's New Face". Fibre2Fashion. 8 January 2007.
- "Made in Bangladesh". apparel.com. Apparel Bulletin. 28 September 2009. Retrieved 20 May 2009.
- N. Vasuki Rao (9 May 2000). "Sri Lanka aims at US, other markets". Journal of Commerce.
- Sharon E. White (14 September 2004). "Sri Lankans seek textile deals in N.C.". Charlotte Observer.
- Noshua Watson (February 2006), MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry, INSEAD
- Jonathan Karp (14 Ju 1999). "Sri Lanka keeps Victoria's Secret: Toiling in Comfort". Wall Street Journal.
- Ruth Prickett (May 2008). "Uplift and Support". Financial Management.
- Thomas Friedman (7 August 2002). "Lessons from Sri Lanka". The New York Times.