Apple Bottoms

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Apple Bottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.

The brand was launched the line with a model search televised on VH1. It quickly became popular in the hiphop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36 (Applebottom Jeans)", DaCav5's "Tetris" and Flo Rida's Low. In 2006, it was the sixth most popular denim brand, based on Google searches.[1]

As of 2012, Apple Bottoms are sold thru the website DrJays.com. The brands last ad campaign was in 2010, and featured Nelly.[2]

References[edit]

  1. ^ Hall, Cecily (May 25, 2006). "Denim's biggest hits". Women's Wear Daily. Retrieved January 24, 2015. 
  2. ^ Yanetta, Tiffany (March 19, 2012). "So, What Are 2006's Most Googled Denim Brands Up To Now?". Racked. Retrieved January 24, 2015. 

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