Apu (magazine)

Apu (Finnish for "help") is a Finnish weekly family magazine. It was founded in 1933 by Finnish publisher A-lehdet^(fi). As of 2009, its current editor-in-chief is Matti Saari. In 2007, it had a certified readership of 683000 and a circulation of 215525 copies. Apu is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Missä Jallu luuraa?" (Where is Jallu hiding?).

History

Apu was the first magazine of Finnish publisher A-lehdet^(fi), now a large publishing group with a portfolio of 18 magazines. It was founded in 1933 during a recession to help the unemployed persons, who where its exclusive resellers, hence its name meaning "help" in Finnish. The founder and first editor-in-chief was Yrjö Lyytikäinen.

Personnel

Notable editors have included, alphabetically:

• Veikko Ennala (1950s–60s)
• Eve Hietamies
• Heikki Hietamies (1979–)
• Kaarina Helakisa (1969–1972)
• Juha Itkonen
• Matti Jämsä (1953–?)
• Yrjö Lyytikäinen (1933 founder and first editor-in-chief)
• Juha Numminen (special editor 1984–1988, editor 1998–2003)
• Arto Paasilinna (1968–1970)
• Matti Saari (current editor-in-chief)
• Markku Veijalainen (Editor-in-chief 1995–1999)

Notable columnists have included:

• Heidi Hautala
• Paavo Lipponen – satrap-stir about third column in Apu in spring 2004
• Arto Paasilinna (1975–1988)
• Yrjö Rautio
• Ilmari Turja
• Juha Väätäinen (1970s)

References

• A-lehdet (2008), "Mediaguide: Apu", mediaguide.a-lehdet.fi, apparently updated in 2008, consulted in January 2009.
• A-lehdet (2009), "A-lehdet: The challenge of relevance", www.a-lehdet.fi, apparently updated in 2009, consulted in January 2009.

External links

• (Finnish) Apu.fi - official website