Apu (Finnish for "help") is a Finnish weekly family magazine. The magazine is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Missä Jallu luuraa?" (Where is Jallu hiding?).
History and profile
Apu was founded in 1933 by Finnish publisher A-lehdet. It was the first magazine of Finnish publisher A-lehdet, now a large publishing group with a portfolio of 18 magazines. It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning "help" in Finnish. The founder and first editor-in-chief was Yrjö Lyytikäinen. The magazine is based in Helsinki.
In 2007, it had a certified readership of 683,000 and a circulation of 215,525 copies. The 2010 circulation of the magazine was 168,780 copies. The 2011 circulation of the weekly was 160,277 copies.
Notable editors have included, alphabetically:
- Veikko Ennala (1950s–60s)
- Eve Hietamies
- Heikki Hietamies (1979–)
- Kaarina Helakisa (1969–1972)
- Juha Itkonen
- Matti Jämsä (1953–?)
- Yrjö Lyytikäinen (1933 founder and first editor-in-chief)
- Juha Numminen (special editor 1984–1988, editor 1998–2003)
- Arto Paasilinna (1968–1970)
- Matti Saari (current editor-in-chief)
- Markku Veijalainen (Editor-in-chief 1995–1999)
Notable columnists have included:
- Heidi Hautala
- Paavo Lipponen – satrap-stir about third column in Apu in spring 2004
- Arto Paasilinna (1975–1988)
- Yrjö Rautio
- Ilmari Turja
- Juha Väätäinen (1970s)
- A-lehdet (2008), "Mediaguide: Apu", mediaguide.a-lehdet.fi, Updated in 2008, Retrieved January 2009.
- A-lehdet (2009), "A-lehdet: The challenge of relevance", www.a-lehdet.fi, apparently updated in 2009, Retrieved January 2009.
- (Finnish) Apu.fi - official website