Archery Trade Association
|Headquarters||New Ulm, Minnesota|
The Archery Trade Association, formerly known as the Archery Manufacturer and Merchant's Organization, (AMO) is a non-profit trade organization for the promotion of archery and bowhunting through sale of equipment, projects in archery education, the standardization of equipment measures, and the sponsorship of events. It includes manufacturers, distributors, retailers, and other companies associated with these industries.
The ATA was originally formed in 1953 in Wisconsin as the Archery Manufacturers and Dealers Association (AMADA), containing within its initial membership such renowned archers as Fred Bear and Bob Lee.
In the 1960s it shortened its name to the Archery Manufacturer's Association, or the Archery Manufacturer and Merchant's Organization, (AMO) and its membership (mostly consisting of manufacturers) was greatly increased in the 1970s with the innovation of the Compound bow. In 1991 the organization moved its central location to Gainesville, Florida under the presidency of Dick Lattimer. In 1997, with the debut of the AMO Archery Trade Show, the funding formerly provided by companies' donations was replaced by the profits generated from this event.
In 2003, the AMO was reorganized into the ATA and two separate but associated foundations (Arrowsport and the Bowhunting Preservation Alliance) in order to increase fund-raising and provide focus for the industry regarding the promotion, protection and growth of archery and bowhunting.
The two foundations associated with the ATA, for which it provides funding and direction, are both tax-free organizations devoted to education and research, although they are geared toward different goals.
- National Field Archery Association
- USA Archery
- Archery Shooters Association
- International Bowhunting Organization
- American Crossbow Federation
- National Alliance for the Development of Archery
- lowering barriers to entry into archery and increasing shooting opportunities
- the growth of recreational archery
- the maintenance and increase of the number of archers
- increased public awareness of archery
- assisting with the unification archers and archery organizations
Bowhunting Preservation Alliance (BPA)
Whereas Arrowsport focuses on the sporting aspects of archery, the Bowhunting Preservation Alliance (BPA) – also formed in 2002 – has as its primary objective the promotion of bowhunting, which involves the taking of game animals.
- the maintenance and growth of the number of bowhunters
- increased bowhunting opportunities
- increased public awareness of bowhunting
- lowered barriers to bowhunting opportunities
- assisting with the unitfication of bowhunters and bowhunting organizations
The ATA and its foundations produce Insight, a bulletin designed to provide readers with updated information about the industry.
The ATA also publishes various Press Releases.
- Pszczola, Lorraine (1971), Archery, p. 69, W.B. Saunders Company, ISBN 0-7216-7388-0
- Federal Lands Hunting, Fishing, and Shooting Sports Roundtable at the USDA Forest Service website
- Lattimer, Dick (2006), I Remember Papa Bear: The Untold Story of the Legendary Fred Bear Including His Secrets of Hunting, p. 23, Ihunt! Communications, ISBN 0-9721321-3-9
- Boyles, Carolee (2000), "Amo Provides Millions To Preserve Hunting," Shooting Industry, April 2000
- "String length," Martin Archery Traditional Bow Manual at martinarchery.com
- "About ATA," at archerytrade.org
- "Arrow Sport" at archerytrade.org
- Dettloff, Mary (2006), "Archery Trade Association Named Partner in Conservation by DNR," Department of Natural Resources at michigan.gov
- "Bow Hunters Unite" at the Manchester Bow Hunters website
- Durkin, Patrick (2004), "BPA Works To Increase Support for Bowhunting," at bowhunting.net
- "Bowhunting Preservation Alliance" at archerytrade.org
- "Membership" at archerytrade.org
- Sponsors of the Chronic Wasting Disease Alliance