Arctic (company)

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ARCTIC Switzerland AG
Type Private, AG
Industry
Founded 2001 (2001)
Headquarters Switzerland
Hong Kong
Area served Worldwide
Key people Magnus Huber (Managing director)
Products
Website www.arctic.ac

ARCTIC Switzerland AG, formerly known as Arctic Cooling,[1] is a Swiss manufacturer best known for computer cooling components, mainly CPU and graphics card coolers,[2] case fans and thermal compound. Since 2010, ARCTIC expanded its business by starting a diverse range of products to cater various consumer demands beyond that of computer cooling hardware. Nowadays, ARCTIC also offers various consumer products[3]—spanning audio,[4] home entertainment,[5] computer peripherals and RC toys.[6] In 2012, ARCTIC was nominated as one of the finalists in the annual PCR Awards.[7]

Founded in 2001, ARCTIC has offices in Hong Kong, the United States as well as Switzerland and cooperates with different production facilities in China. ARCTIC products are distributed worldwide through distributors,[8] dealers and retailers. The United States, United Kingdom and Germany are ARCTIC’s major markets. The company has also collaborated with leading graphics card brands such as HIS,[9] Inno3D,[10] PowerColor[11] VTX3D[12] and Sapphire[13] in the development of OEM cooling equipment.

History[edit]

In 2001 Arctic Cooling was founded in Switzerland by Magnus Huber and Gebhard Scherrer.[14] As the company name suggested, in the past, the business focused entirely on computer cooling solutions. Today, in order to expand the business into other areas especially in consumer electronics, by 2010, it began to develop a diverse range of products that spans beyond cooling into computer peripherals, audio products and home entertainment PCs. For this reason, Arctic Cooling was changed to ARCTIC in 2010.[15]

Partnership with OpenELEC[edit]

On 5th Feb’ 2013, ARCTIC announced their new partnership with OpenELEC. ARCTIC worked with OpenELEC together and combined a fully passive cooled Entertainment system - the MC001 media centre (US and EU version) equipped with the latest XBMC 12 (OpenELEC 3.0) platform. ARCTIC and OpenELEC and are planning on their next release, aim to provide a more dedicated builds for the ARCTIC MC001 systems.[16][17][18][19][20][21][22]

Dispute[edit]

ARCTIC was reportedly planning to file a lawsuit against Advanced Micro Devices ("AMD") for the infringement of its trademark “Fusion”, the name that AMD used to describe its series of APUs which integrate x86 processing cores with Radeon stream processors on the same piece of silicon.[23] In light of the lawsuit, AMD has announced earlier in 2012 its plans to drop its Fusion branding in favor of the Heterogeneous Systems Architecture (FSA).[24] On January 23, 2013, ARCTIC announced that the company and AMD have arrived at a mutual agreement in settling the "Fusion" trademark dispute without any disclosure of the terms.[25]

[edit]

Products[edit]

Computer Cooling[edit]

Being the company's original focus,[26] ARCTIC designs and manufactures quiet cooling products[27] for computer hardware with an excellent cooling efficiency to price ratio[28][29][30][31][32][33][34][35][36][37][38][39][40][41][42][43][44]

and broad compatibility. The company owned a number of patents for its fan and cooler designs[45] as well as for special technologies used in the air coolers including PWM sharing,[46] low noise impeller,[47] cross blow and anti-vibration technologies.[47]

CPU Coolers[edit]

The Freezer series represents the company's line of CPU coolers for mid to high end users.[48][49]

  • Freezer i30 CO[50]
  • Freezer i30[51]
  • Freeze A30[52]
  • Freezer 13 PRO[53]
  • Freezer 13 PRO CO
  • Freezer 13[54]
  • Freezer 13 CO[55]
  • Freezer Xtreme Rev.2[56]
  • Freezer 11 LP[57]
  • Freezer 7 PRO Rev.2[58]
  • Freezer 64 PRO[59]

The Alpine series represents the company's catalog of CPU coolers for low-end users.

  • Alpine 64 PLUS
  • Alpine 11 PRO Rev.2[60]
  • Alpine 11 Rev.2
  • Alpine 11 GT Rev.2
  • Alpine 11 PLUS[61]
  • Alpine 64 Rev.2
  • Alpine 64 GT[62]

Graphics Card Coolers[edit]

Accelero is the series name of the company's graphics card coolers.

  • Accelero Twin Turbo 690
  • Accelero Hybrid 7970
  • Accelero Hybrid
  • Accelero Xtreme III[63]
  • Accelero Xtreme 7970[64][dead link]
  • Accelero Twin Turbo 6990[65]
  • Accelero Xtreme PLUS II[66]
  • Accelero Twin Turbo II[67]
  • Accelero Mono PLUS[68]
  • Accelero L2 PLUS[69]
  • Accelero S1 PLUS[70] & S1 PLUS Turbo Module

Case Fans[edit]

  • ARCTIC F Series[71]
  • ARCTIC F PWM Series[72]
  • ARCTIC F TC Series[73]

Others[edit]

Thermal Compound[edit]

Among the company's array of thermal compound, the MX-4 received the Top Product Award from the German magazine PC Games Hardware.[74][75]

PC Case[edit]
  • Silentium T11[77]
  • Silentium T Eco 80[78]
Fusion Power Supplies and Storage Devices[edit]

Fusion is a branding name for which ARCTIC uses to name many of its PSU's and storage devices for example the following:

  • Fusion 550- EU
  • Fusion 550- F
  • Fusion 1TB
  • Fusion memory stick

Audio Series[edit]

ARCTIC started to develop its audio products such as speakers, headphones and headsets since 2010 and it has expanded to wireless audio system near the end of 2011.[79]

Earphones

Headsets

Wireless Bluetooth headsets

  • P402 BT, P311,[89] P253 BT, P31X PACK[90]

Headphones

Speakers

Living series[edit]

In June 2011, ARCTIC entered the HTPC market with its first mini HTPC, MC001 Entertainment Center Series, which was first introduced in Computex 2011.[95] In 2012, ARCTIC introduced more advanced models with MC101 Series, AMD Trinity-powered HTPCs which are aimed for multimedia users. The MC101 Series features AMD Trinity A8/A10 APU, AMD Radeon HD 3D graphics, up to 1TB hard disk storage, SSD, up to 8GB DDR3 memory and built-in TV tuner.[96]

On top of the entertainment centers, ARCTIC offers as well an audio gateway that works as a Windows Media Center Extender : Audio Relay.[97] It is not DLNA certified but is compatible with the protocol.

Computer peripherals[edit]

ARCTIC offers a wide selection of computer peripherals including keyboards, mice, USB fans, etc. In the end of 2011, the brand started to offer Apple accessories.

Power series[edit]

The Power series offers various USB travel adapters, car chargers and batteries.[98]

Patents and Trademarks[edit]

The company has claimed several trademarks and patents for the name and technology applied to their products. Some of the air coolers and case fans produced by the company feature a patent design of the fan holder to achieve vibration absorption and elimination of the buzzing sound when the fan is running. The Freezer 7 Pro features 4 rubber connectors which serve as a vibration damper to absorb the vibration of the running fan and prevent the vibration from transferring to the heatsink and the case.[99] The ARCTIC F Pro PWM employs the same technology to absorb vibration and prevent it from transmitting across other components within the case.[100]

ARCTIC claims to be the patent holder of the PWM Sharing Technology, namely PST, which shares a single PWM signal with all the other PWM controlled devices connected to the motherboard to control all fan speeds and enhance the noise level according to the load.[101]

The Freezer 13 PRO CO employs the patented Cross-Blow technology by the use of an extra fan installed at the bottom of the heatsink to give a boost of cooling performance to the surrounding components, including Northbridge and voltage regulators.[102]

The company utilizes its patented passive cooling technology (DE 20200600) in the Accelero S1 PLUS to enhance the level of natural convection from the GPU by letting more air to pass through the aluminum fins so that heat will be dissipated more efficiently.[103]

Some of the key products including Freezer, Accelero, Alpine, Fusion and Silentium series are registered trademarks in the EU and the US.[104]

Branding[edit]

In 2011, ARCTIC has started to engage its end consumers through the means of social media (e.g. Facebook[105] ) to reinforce the brand’s awareness. The company was also a platinum partner with PCR Retail Boot Camp[106] – a new conference and expo for the UK PC and IT channel.

Arctic's booth in computex, Taiwan, 2008

Collaborations[edit]

A model of Arctic Cooling 80mm computer fan

ARCTIC also produces cooling solutions for several graphic card manufactures; in most cases improving cooling beyond the OEM cooler. These include but are not limited to:

Competitors[edit]

References[edit]

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  2. ^ “The 25 most wanted VGA cooler at Case King: Arctic Cooling Accelero Xtreme Plus is number 1” (German), "PC Games Harware". Retrieved 17/05/2012
  3. ^ “Arctic Headsets and Headphones Review”, "Hardocp", 09/05/2011. Retrieved 10/05/2012
  4. ^ “ARCTIC to develop wireless audio product line”, "Audio Pro International", 22/02/2012. Retrieved 10/05/2012.
  5. ^ “Arctic unveils the MC101 Series Trinity-Powered HTPCs”, "Tech Power Up", 01/02/2012. Retrieved 10/05/2012
  6. ^ “Arctic Hobby Remote Control – discover your inner kid”, "Kitguru", 12/01/2011. Retrieved 10/05/2012
  7. ^ "PCR Awards 2012: The finalists"
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  9. ^ [1]
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  74. ^ “An All-Round Thermal Compound Arctic MX-4”, Retrieved 14/05/2012
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  76. ^ “Arctic Cooling MX-2 High Performance Thermal Compound Review”, overclockersclub.com, 11/12/2007. Retrieved 22/05/2012
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  78. ^ [7] Retrieved 07/08/2012
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  82. ^ [8], Hardware Bistro. Retrieved 24/05/2012
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  85. ^ Sound P131 Headset”, dreamwarecomputers.com, 10/10/2010. Retrieved 24/05/2012
  86. ^ “Arctic Cooling P261 Headset (French)”, Cowcotland, 05/01/2011. Retrieved 24/05/2012
  87. ^ “Arctic Sound P301 Headset Review”, Vortez.net, 02/03/2011. Retrieved 24/05/2012
  88. ^ “Arctic Sound P321 Gaming Headset Review”, neoseeker.com, 24/11/2010. Retrieved 24/05/2012
  89. ^ “Review: Arctic Sound P311 Stereo Bluetooth Headset”, TweakTown, 24/08/2010. Retrieved 24/05/2012
  90. ^ [9], techpowerup.com, 23/11/2011. Retrieved 24/05/2012
  91. ^ “Arctic Sound P281 DJ Headphones Review”, tech-kings.net, 30/05/2011. Retrieved 24/05/2012
  92. ^ “Review: ARCTIC S362 2.1 Sound System (German)”, Hardbloxx.de. Retrieved 24/05/2012
  93. ^ [10], arctic Sound S361 2.1 Speaker Set Review”], overclock3d.net, 16/02/2011. Retrieved 24/05/2012
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  96. ^ “ARCTIC MC101 series AMD Trinity-powered HTPCs launched”, PCLaunches.com. 07/02/2012. Retrieved 14/05/2012
  97. ^ Review of the Audio Relay, Missingremote.com
  98. ^ “Arctic Cooling expands from PC to battery business”, 08/05/2001. Retrieved 14/05/2012
  99. ^ " Freezer 7 Pro" www.arctic.ac. Retrieved 4/09/2012
  100. ^ "ARCTIC F Pro PWM" www.arctic.ac. Retrieved 4/09/2012
  101. ^ "ARCTIC F PWM" www.arctic.ac. Retrieved 4/09/2012
  102. ^ "Freezer 13 PRO CO", www.arctic.ac. Retrieved 13/9/2012
  103. ^ "Accelero S1 PLUS", www.arctic.ac. Retrieved 13/9/2012
  104. ^ "Detailed trade mark information" The Trade Marks and Designs Registration Off of The European Union. Retrieved 4/9/2012.
  105. ^ "official Facebook page"
  106. ^ “PCR Retail Boot Camp Partner Spotlight: Arctic Cooling”, PCR-online. 01/02/2012. Retrieved 14/05/2012

External links[edit]