Arden's Garden

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Arden's Garden
Type Private
Industry Beverage
Founded 1995 (1995)
Founders Arden Zinn
Headquarters Atlanta, Georgia, U.S.
Area served Regional
Key people Leslie Zinn
(Owner)
Website Arden's Garden.com

Arden's Garden is an Atlanta-based family-owned juice company founded in 1995. It had six stores in Atlanta and sells bottled juices in 5 states: Georgia, Florida, Tennessee and both North and South Carolina. The company had nearly $3 million is sales in 2011.[1]

Origins[edit]

Arden Zinn decided to start selling home-made juice in 1994, two years after having purchased an expensive Norwalk juicer and making juices for her family and friends. Before sales began to pick up in earnest, disappointment set in as it became clear that the short shelf-life of the home-made juices limited company prospects, a family friend suggested that Zinn peddle her products at local hair salons. The suggestion worked and Arden's Garden was born.[1]

Commercial battle with Coca Cola[edit]

In 2003, Arden's Garden's largest customer, the national chain Publix, removed the juice from its shelves in favor of Odwalla, a national brand owned by industry giant Coca Cola. Leslie Zinn shot off an email to her close friends which snowballed into a 3,000-strong letter-writing campaign to demand that Publix reinstate Arden's Garden as its juice supplier. In response to the tremendous negative feedback, Publix dropped Odwalla and not only put Arden's Garden back on its shelves but expanded the line to another 200 stores.[1]

References[edit]