TV Pública Digital (Argentina)
|This article does not cite any references or sources. (December 2010)|
|TV Pública Digital
LS 82 TV, Canal 7
|Launched||17 October 1951|
|Owned by||Radio y Televisión Argentina S.E.|
|Audience share||8.7% (2013, IBOPE)|
|Slogan||Una Mejor Imagen, Un Sueño De Todos ("A Better Look, The Dream of All")|
|Headquarters||Buenos Aires, Argentina|
|Formerly called||LR3 Radio Belgrano Televisión (1951-1961)
Canal 7 Argentina (1961-1979/2000-2006)
Argentina Televisora Color, ATC (1979-1996/1996-1999)
ATeCE (February–July 1996)
Argentina Televisora Color (without logo) (January–March 2000)
|Channel 7 (Buenos Aires)|
|121 (HD 1121)|
|Fibra Optica Toda America||Todos los Cableoperadores|
|TV Pública Digital|
TV Pública Digital is a public-owned Argentine television network. It began broadcasting in 1951, when LR3 Radio Belgrano Television channel 7 in Buenos Aires, its key station and the first television station in the country, signed on the air.
Jaime Yankelevich, businessman and operator of radio station LR3 "Radio Belgrano", received the approval of the Perón family to import television equipment from the United States. The final approval came from Eva Perón, who, when informed of the importation of the new equipment, said "Sí, sí, todo muy lindo pero yo lo que quiero es que televisen el acto del Día de la Lealtad" ("Yes, yes, all very good, but what I want is for them to televise the acts of Loyalty Day"). With the support of Minister of Communications Oscar Lorenzo Nicolini and the Radio Belgrano executives, preparations were made to start the first television station in Argentina. Yankelevich importedBell equipment, DuMont cameras, and a horizontally-polarized antenna initially mounted on the MOP Building. On September 24, 1951, Radio Belgrano announcer Fito Salinas was put behind a camera and backed by a musical group, and the first test transmissions commenced. On the first days of tests, televisions were set up in department stores in a 500-meter radius around the site, and the transmitter put out 500 watts of power, but the signal was ramped up and brought to 40 kW power. At that power level, reception was clear for 45 miles around.
Finally, October 17, 1951 came, and once more, channel 7 signed on for the first time under the name it would bear for a decade: LR3 Radio Belgrano TV. The first broadcast was conducted on Loyalty Day, as Eva Perón wanted, from the Plaza de Mayo; the remote cameras were connected to the studios by a cable link. 2,500 televisions were in place in the country to watch the events. For the first time in 24 days, Eva Perón rose from her bed to attend, dressed in black. The CGT awarded her the Distinction of Recognition and to president Juan Perón the Great Peronist Medal of Extraordinary Class. Doses of tranquilizers, administered by the education minister, were necessary to allow Eva to deliver a brief address, her final political testament, in which she mentioned her own death nine times.
On November 4, 1951, LR3-TV began regular commercial telecasts, broadcasting from 5:30 to 10:30pm each day. In 1957, the studios moved to the Alas Building, where they occupied two subfloors, the first floor and the basement. In 1961, the television and radio station parted the separate ways, with the television station adopting its current callsign, LS 82 TV.
There was even a brief period in which the station was awarded to a private entity: Editorial Haynes was awarded the license in 1954 by Perón's government, but the next year, the government of the Revolución Libertadora annulled the transfer, thus it remained a national channel owned by the government.
1978-2000: In comes the "Color"
Argentina hosted the 1978 FIFA World Cup. In order to allow for the event to be broadcast in color around the world, new color studio facilities were required; the country still had no color telecasts of its own. At the same time, there was unfinished construction in Buenos Aires; in the mid-1970s, prior to the coup of 1976, work had commenced on the Altar de la Patria (Altar of the Fatherland), which was to be a mausoleum for Eva and Juan Perón. A new innovative television center was built on the underground site for what was named A78TV, the television production center for the World Cup. The facility, situated on Figueroa Alcorta Avenue, was Argentina's first dedicated television studio facility with features such as soundproofed studios. The center was outfitted with new Bosch Fernseh color equipment, which would be in service for decades. Among the various tasks that A78TV performed was the delivery of color live video to movie theaters over coaxial cable and export of color live video for worldwide coverage. However, just one match was broadcast in color to Argentina itself—the final match, between Argentina and the Netherlands—using the PAL-N color standard.
In 1979, Canal 7 took control of the new complex, and with it came a new name. On May 3, Canal 7 became Argentina Televisora Color (ATC), a name that would serve the channel for the remainder of the 20th century. Carlos Montero helped design the new channel's identity.
The investment in ATC paid off, and briefly in the early 1980s, before the rise of Alejandro Romay's Canal 9 Libertad, ATC led the national television ratings, a feat it hasn't accomplished since. As state network it brought news of the Falklands War of 1982 to Argentine TV viewers nationwide, with correspondents and news crews going into the actions of the conflict, and led a national publicity campaign in support of the war effort. Dubbed "Argentines, To Victory" (Argentinos, a Vencer), ATC and the national government produced several commercials for this campaign, and on the opening day of the war broadcast a special program dedicated to the conflict broadcast in all its stations nationwide, and, for the first time ever for an Argentine TV station, also in Latin American countries (save for Chile) and the United States, via satellite broadcasts.
The 1990s were a more turbulent time for ATC. On one front, the Bosch Fernseh equipment, which was still the bulk of the channel's workflow, was aging, and replacement parts and fixes were getting harder to find. On another, under Carlos Menem, ATC was almost privatized and, in 1996, even had an unusual five-month change of identity to ATeCE, a la Argentina ("ATeCE, to Argentina"), with a new, more nationalist approach.
2000-present: Canal 7 and TV Pública
Under the presidency of Fernando de la Rúa, long-term changes came to ATC for the first time in years. In January 2000, the channel dropped its use of the acronym, going by its full name only; this was followed four months later with the retirement of Argentina Televisora Color and the relaunch of Canal 7 Argentina. In addition, the National System of Public Media (SNMP) was formed as a managing and financing entity for the channel. SNMP was replaced by a new concern, Radio y Televisión Argentina Sociedad del Estado, with the Audiovisual Media Law in 2009.
At the beginning of the presidency of Néstor Kirchner, the channel's management was split into fiction and non-fiction; this led to an increase in its in-house productions. In 2006, Rosario Lufrano became the new director of Canal 7, changing its name to TV Pública and refocusing the channel to a more cultural emphasis. At the same time, new equipment—much of it ready for high definition telecasts—was ordered, finally putting to pasture the 1978-vintage Bosch Fernseh cameras and switchers.
In April 2010, TV Pública launched its digital signal on UHF channel 23, in the ISDB-T standard also used by Japan and Brazil. The signal includes HD, SD and 1segfeeds. With the launch of the digital signal, the first in the country, the name of the channel was changed again, to the current TV Pública Digital
TV Pública Digital has a varied programming schedule. Its output includes many cultural and educational programs. It also has its own news service, with news programs branded Visión Siete (Vision Seven), and its program Fútbol para todos (Football for all), which began in 2009, holds all rights to Argentine Primera División and Primera B Nacional matches. 2013 saw the channel surprising viewers with its very first afternoon drama and youth program, and became the first station to simulcast a regional program in 2014.
TV Pública Digital has 291 repeater stations across Argentina. In the later ATC era, one of the most common slogans was "En todo el país" (In all of the country), reflecting its nationwide coverage.
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