||This article's lead section may not adequately summarize key points of its contents. (April 2012)|
Argos logo, from 23 January 2010
|Founded||13 November 1972|
|Headquarters||Milton Keynes, Buckinghamshire, England|
|Joe Richards (CEO) Terry Duddy, Darren Marson, John Douglass, Sara Weller (until June 2011), Joe Phillips, Richard Tompkins (founder)|
|Revenue||Sales billion (£4.282) (2009)|
Number of employees
|Parent||Home Retail Group|
|Slogan||Find it, Get it, Argos it.|
Argos is a British catalogue retailer operating in the UK and Ireland. With 737 stores and 340 million website visits a year, it is one of the largest high street retailers online in the UK. In 2012 it was estimated that 96% of the population of the UK was within 10 miles of an Argos branch.
Argos owns numerous brands including electronic brands Alba and Bush, Chad Valley, the now defunct Elizabeth Duke (jewellery and watches), alongside many others. Argos was once a FTSE 100 Index constituent in its own right but is today represented by its parent company Home Retail Group in the FTSE 250 Index.
- 1 History
- 2 Adverts
- 3 Operations
- 4 Catalogues
- 5 Controversies
- 6 Slogans
- 7 Business Development
- 8 Charity partnerships
- 9 See also
- 10 References
- 11 External links
The company was founded by Richard Tompkins who had previously established Green Shield Stamps in the United Kingdom. Whilst on holiday in the Greek city of Argos, he came up with the idea that people could purchase goods from his "Green Shield Gift House" with cash rather than savings stamps. He rebranded the original Green Shield Stamps catalogue shops as Argos beginning in July 1973, the first purpose-built store opening on the A28 Sturry Road, Canterbury in late 1973. Green Shield House was in Station Road, Edgware.
Argos was launched with thousands of staff, taking £1,000,000 during a week in November. Argos was purchased by BAT Industries in 1979 for £32million. In 1980, Argos opened its Elizabeth Duke jewellery counter (named after a director's wife) and by 1982 was the UK's fourth biggest jewellery retailer. The Elizabeth Duke brand has since been phased out and replaced with the "Jewellery and Watches" brand.
The company was demerged from BAT Industries and listed on the London Stock Exchange in 1990. It was then acquired by GUS plc in 1998. It subsequently became part of Home Retail Group which was demerged from its parent company, GUS plc, with effect from 10 October 2006.
It was announced in late 2009 that the Argos visual branding would be undergoing changes from 2010. This began on 23 January with the re-launch of the main shopping website, the websites claim to make shopping with Argos more accessible, the careers website and the release of the Spring/Summer 2010 catalogue were also relaunched. All stores opening from the start of 2010 onwards will receive the new identity, with older stores being refurbished in the coming years. The company expect that the rebranding process will take "a number of years", at a cost of £70,000,000. As of July 2013, many stores are yet to be rebranded.
From November 2011 to September 2014, the adverts featured a family of aliens. Dad was voiced by Bill Nighy, Mum was voiced by Caroline Quentin, their daughter Astrid was voiced by Trixiebelle Harrowell and their son Rufus was voiced by Benjamin Lyons. In June 2013 a new addition to the family was added, a baby alien which was born to Dad rather than Mum. A Twitter campaign was launched to give Twitter users a chance to name the baby and on 29 June 2013 he was named Blue.
Argos is the registered owner of a number of brands, which feature on a substantial number of products contained within the catalogue, including: Challenge, Pro Action, Visiq, Cookworks, Beanstalk, Pro Fitness, Opticom, Grosvenor, Steamworks, Aquarius, Coolworks, Elevation, Acoustic Solutions and Mega Games. In early 2009, Argos also struck a deal to take over the brands Alba, Bush, and Chad Valley.
In 2007 Home Retail Group launched a trial of five stores, branded HomeStore&More, situated in Aylesbury, Abingdon, Cambridge, Harlow, and Cheltenham. These stores are operated by Argos following Home Retail Group's acquisition of a stake in an Irish retail chain with the same name. The Harlow store also included a "BedStore&More". The trial was abandoned in February 2012, and the stores closed.
The Irish stores still operate, with HRG's remaining interest sold in May 2013.
In January 2012, ArgosCompare was taken offline, as it did not comply with new guidance issued by the UK Financial Service Authority.
On 15 June 2011, Argos TV was launched on Sky channel 642 and online. On 25 October 2011, the channel was added to Freesat on channel 819. On 19 September 2012, Argos TV launched on Freeview nationwide on channel 55 for a limited set of hours, as well as full-time in Manchester on channel 59. As part of a reshuffle of the Freeview EPG, the Manchester version moved to channel 54 on 17 October 2012. Argos had leased the Sky EPG slot from JML Direct TV for 12 months to trial the channel and also use JML's facilities in Kentish Town. The channel broadcast 24-hours a day and was produced by ETV Media Group, with four hours of live programming each weekday and eight hours a day at weekends. Viewers were able to purchase items and collect them from local Argos stores through the retailer's "check and reserve" service.
The channel closed on 13 May 2013 in order for Argos to focus resources in other areas. Preceding this, the channel was removed from Freesat on 9 May. On Sky, it was immediately replaced with JML Living.
Argos Credit Card
In 2006, Barclays and Argos announced a joint venture to produce an Argos credit card (in the same year Barclays also joined with Thomas Cook). Argos cancelled its contract with Barclaycard and a new Argos credit card was announced in 2012, this time in conjunction with Vanquis Bank.
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Argos publishes catalogues twice a year (a spring/summer edition in January and an autumn/winter edition in July). Current editions have well over 1500 pages containing photographs of items, brief descriptions, prices and a catalogue number. Store copies are almost identical to home versions except for being ring-bound with individually laminated pages.
The in-store shopping process involves completing a small order form with the catalogue number(s) of the desired item(s). Argos provides unusually short blue pencils in stores for this purpose, to discourage theft. The order form is taken to the checkout and the items paid for, then the customer is given a receipt which indicates where they should wait for their items to be brought to them from the storeroom. On handover of the goods, the receipt is stamped by the store "received" so it cannot be re-used.
Catalogues are complemented by seasonal sales flyers, offering non-catalogue lines and price reductions on existing deals. Other items are sometimes available in stores, such as ex-catalogue goods at reduced prices (especially after the launch of a new catalogue).
In early 2006, Argos carried out a trial of a new catalogue branded Argos Home in over 100 stores in the UK This proved successful and on 5 August 2006, it launched the second Argos Home catalogue, this time in all 200 Argos Extra stores. The catalogue only contains home furniture and styling tips for the current season. Most items displayed in the Argos Home catalogue are also available in the main catalogue too. There are occasionally new lines in the Home catalogue which may have not been available at the time the main catalogue went to print.
As part of the Autumn/Winter 2010 rebrand, all stores will be branded simply as "Argos" when they are refitted. Former "Extra" marked lines will be available in all stores. However, stock levels will entirely depend on the area's demand for that particular line. If it does not sell, then the item will have to be ordered in to that store. (Argos stores in city centres will theoretically have a slightly different stocked-in range than those on retail parks.) In recent years, the stock-checkers in some stores have been modernised into a touch-screen digital display, offering more visibility on the catalogued items. Other stores continue to contain the original stock-checkers.
In late 2012, Argos announced that, as of 2013, that they would be closing a number of their catalogue stores, thus fewer catalogues will be made available nationwide, after a significant profit fall, and also to boost the popularity of their online store. Claims, however, from the media that the stores themselves would change from their states are false.
In 2001, Argos sparked a political controversy in Scotland, when it sacked several workers for refusing to work on a Sunday. This action would have been illegal in the rest of the UK, as the Sunday Trading Act 1994 gave shopworkers in England and Wales the right to refuse Sunday work (unless they were employed to work solely on a Sunday). The 1994 Act did not apply to Scotland as there was no legislation regarding Sunday trading applicable to Scotland. Although Argos later retracted its decision to sack the workers and to enforce a Sunday working clause in Scottish employee contracts, its actions led to the passing of the Sunday Working (Scotland) Act 2003 which extended the legal right of employees to refuse Sunday working to include shopworkers in Scotland.
If an employee was to agree to work on a Sunday, they would be paid time and a half. This was then changed mid-2010 when employees' pay went from time and a half to the normal hourly rate.
In 2002, Argos, along with rival retailer Littlewoods Index, was accused by the Office of Fair Trading of price fixing goods from toy manufacturer Hasbro. The decision reached in 2003 resulted in Argos being fined £17.28 () million, however, an appeal in 2005 led to that being reduced to £15 () million. Argos boss Terry Duddy gave evidence along with David Snow, Jonathan Ward, Alan Cowley, and Ian Thompson. As of 2005, Argos denies price fixing and is appealing the decision.
Furniture and skin burns
In 2008, Chinese manufactured sofas from Argos and other retailers Land of Leather and Walmsleys were featured in a BBC Watchdog report on skin irritation. The Chinese manufacturer, LinkWise, denies that the furniture is to blame for the incidents. Watchdog praised Argos for its speedy voluntary recall of the affected products, compared to the two other retailers involved. However, during a lengthy case ending in 2010, customers won compensation against the company.
Pricing in Ireland
The higher price that Argos charges for goods in Republic of Ireland, compared to the UK, has attracted criticism.
The current slogan is "Get Set, Go Argos" as of November 2014. The previous slogan was "Find it, Get it, Argos It" until October 2014. Previous slogans have included "It's So Easy", "Brighter Shopping", "Don't shop for it, Argos it!", and more recently "Helping you Live for Less".
Partnership with eBay - Click and Collect Scheme
In September 2013, Argos announced a click and collect scheme, in partnership with eBay, which will allow customers to collect their eBay purchases from any Argos Store across the UK. The trial of the click and collect service involved 150 Argos stores and more than 50 eBay who took part in the scheme. More info.
The current main charity partner for Argos is the Alzheimer's Society, which operates in England, Wales and Northern Ireland, and its sister charities Alzheimer Scotland and The Alzheimer Society of Ireland. All three charities will be Argos "Charity of the Year" in their respective territories in an arrangement scheduled to run until 2015.
Previous major charity partnerships include the Teenage Cancer Trust, which began in July 2010 and ran until July 2012, the British Heart Foundation (July 2008 to July 2010) and Help The Hospices (July 2006 to July 2008).
In another recent charity initiative, Argos teamed up with Barnardo's in a six-week campaign in the run up to Christmas 2012 that raised £700,000 (over million) for the children's charity. Under the scheme customers brought in unwanted toys to Argos or Barnado's stores in return for £5 Argos vouchers. Argos passed on the old toys it collected to Barnado's for sale in the charity's own chain of shops.
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