Arie de Geus
Live and work
De Geus was born in Rotterdam in 1930. He joined Royal Dutch/Shell in 1951 and remained there until his retirement in 1989. During his tenure as head of Shell's Strategic Planning Group, the department made important advancements to the ideas of portfolio analysis (i.e. Directional Policy Matrix) and scenario planning. Other key members of the team were Kees van der Heijden, Peter Schwartz, Pierre Wack.
With a wealth of experience gained as a top level corporate strategist, Mr. de Geus has earned a reputation as an excellent speaker with great insight into management planning and organizational learning.
A popular quote of his: “The ability to learn faster than your competitors may be the only sustainable competitive advantage.”
- "The Living Company" Nicholas Brealey, London (1997)
Articles, a selection:
- "The Living Company," Harvard Business Review, 1997; winner of the McKinsey Award
- "Companies: What Are They?" Lecture Royal Society of Arts, 1995
- "Planning as Learning" Harvard Business Review (1988)
- Witzel, Morgen. Fifty key figures in management. Routledge, 2004. p. 63-65
- Adrian de Geus (1998) as cited in: Lesley Partridge (1999) Creating Competitive Advantage with HRM. p. 128