Ariel (detergent)

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Ariel
Product typeLaundry detergent
OwnerProcter & Gamble
CountryEurope - multiple countries (P&G European Technology Centre in Belgium)
Introduced1967; 57 years ago (1967)
Related brandsTide, Dreft and Dynamo.
MarketsWorldwide
Websitehttp://www.ariel.co.uk/
https://www.ariel.de

Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium.[1][2][3] The enzymes for the detergent are provided by Novozymes.[4]

History[edit]

It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and is popular in Mexico, India, and the Philippines.[5][6][7]

References[edit]

  1. ^ "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. February 16, 2023.
  2. ^ Kanter, James (April 13, 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times – via NYTimes.com.
  3. ^ Steiro, Espen Bakke-Aas (2011-05-02). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.
  4. ^ Reed, Stanley (January 1, 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times – via NYTimes.com.
  5. ^ Chura, Hillary (February 21, 2006). "Throwing All Cultures Into the Marketing Pot". The New York Times – via NYTimes.com.
  6. ^ Tewari, Saumya (January 25, 2019). "Ariel says it's time to raise our sons right in new Share the Load ad". mint.
  7. ^ "List of Trusted Detergents and Dishwashing Soaps in PH". Primer. July 23, 2021.

External links[edit]