Aritzia is a Canadian women’s fashion boutique that was started in Vancouver, British Columbia by CEO Brian Hill in 1984. Aritzia has locations in select cities across North America, including Vancouver, Seattle, San Francisco, Toronto, Chicago and New York. The brand is aimed at females aged 14–30. In November 2012, Aritzia launched an online magazine and e-commerce platform. Merging content and commerce, aritzia.com provides the experience of a boutique that is also an integrated, modern platform for editorial, social media, and shopping. Aritzia.com ships across North America.
Aritzia sells clothes from their own exclusive brands—Wilfred, Wilfred Free, Le Fou by Wilfred, TNA, TNAction, Babaton, Talula, The Castings, Paradise Mine, Sunday Best, Auxiliary, and Community. Stores also carry clothing from brands such as Citizens Of Humanity, Mackage, Six Eleven, La Notte, Marc by Marc Jacobs, Nike, Levi's, Ebbetts Field, A Gold E, Havaianas, and J Brand Jeans. Products are changed each season.
Aritzia's claims its stores "strike the perfect balance of sophisticated and welcoming". Each one is created with natural materials, ambient lighting, and warm finishes with an aim to create a "casual, lounge-like atmosphere". Each location is designed individually and no two stores are the same in appearance.
As of April 2013, Aritzia operates 55 stores in North America. 42 boutiques are located in Canada including 8 TNA stores and 2 Wilfred stores. There are 13 Aritzia stores in the USA, including a 13,000 square-foot flagship location in Manhattan, New York City.
In November 2012, Aritzia launched aritzia.com. Their website showcases the entire Aritzia product collection, and each style is photographed both on and off model. Aritzia is now Omni-channel, enabling customers to shop between online and brick and mortar stores. The website also provides a digital magazine with profiles of artists and galleries of clothing trends.
Clothing from Aritzia has been spotted on Jessica Alba, Victoria Beckham, Alexa Chung, Rachel Bilson, Emma Watson, Scarlett Johansson, Ashley Greene, Vanessa Hudgens, Megan Fox, Victoria Justice, Shenae Grimes, Kristen Stewart, Elizabeth Reaser, Nikki Reed, Shay Mitchell, Selena Gomez, Hilary Duff, Carly Rae Jepsen, Amanda Schmidt Taylor Swift and Bridgit Mendler.