Arm & Hammer

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This article is about the brand. For the American industrialist, see Armand Hammer.
Arm & Hammer
Arm & Hammer logo.svg
Product type Baking Soda products
Owner Church & Dwight
Country United States
Introduced 1867
Markets World

Arm & Hammer is a registered trademark of Church & Dwight, an American manufacturer of household products. The logo of this brand is a muscular arm holding a hammer. Originally associated only with baking soda and washing soda, the company began to expand the brand to other products in the 1970s using baking soda as a deodorizing ingredient, including toothpaste, laundry detergent, underarm deodorant, and cat litter. The Arm & Hammer brand is one of the longest-running and most recognized U.S. trademarks.

Arm and Hammer trade card from the 1870s, showing the logo.

The Arm & Hammer logo dates back to the 1860s. James A. Church ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking.[1]

It is often claimed that the brand name originated with tycoon Armand Hammer, who owned a considerable amount of Church and Dwight stock in the 1980s and served on its board of directors; however, the Arm & Hammer brand was in use some 31 years before Hammer was born.[2]

Industrial-strength bicarbonate cleaning products are labeled under an Arm & Hammer subsidiary division, ARMEX.


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