Aroma Espresso Bar
|Number of locations||140+|
Aroma Espresso Bar (Hebrew: ארומה אספרסו בר) is an Israeli espresso and coffee chain with 125 branches around the country, several branches in the United States, Canada and Ukraine and single locations in Germany, Cyprus, Romania, Kazakhstan, and Poland. Aroma is a self-service cafe where orders are placed at the counter and customers are called when the order is ready.
Founded in 1994 on Hillel Street in downtown Jerusalem, Aroma first started branching out beyond that city in 2000. In 2006 the first overseas branch opened in SoHo in New York City. In 2007 Aroma opened its first location in Canada, in downtown Toronto in The Annex. In 2008, Aroma opened a sister brand "Marrone Rosso" with locations in Romania and Cyprus. In 2007, branches continued to open in Toronto and on 72nd Street in New York City, as well as the first location in Kiev, Ukraine. Aroma has 20 Canadian locations in the Greater Toronto Area, as well as ten American locations across New York City (4), New Jersey (1), Maryland (1), and Florida (4). In 2012 Aroma opened its first two Polish locations in Warsaw.
A survey by an Israeli market research company found that more Israeli consumers are inclined to choose a cafe based on accessibility and availability, ahead of cost and taste of the food. According to Haaretz newspaper, this may explain the success of Aroma, which has 123 outlets in Israel. Respondents were asked which chain they thought had the cheapest prices and best service. Aroma won by a wide margin.
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