Arrowhead Water
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| Country | United States |
|---|---|
| Source | San Bernardino Mountains, California |
| Type | still |
| pH | 6.33-8.2 |
| Calcium (Ca) | 20.4 |
| Chloride (Cl−) | 13.2 |
| Bicarbonate (HCO3) | 81.1 |
| Fluoride (Fl) | 0.1 |
| Magnesium (Mg) | 3.6 |
| Potassium (K) | 1.5 |
| Sodium (Na) | 11.1 |
| Sulfates (SO) | 3.8 |
| TDS | 129 |
| Website | http://www.arrowheadwater.com |
| All values in milligrams per liter (mg/l) | |
Arrowhead Water, also known as Arrowhead Mountain Spring Water, is a brand of drinking water that is popular in the western United States, particularly in Arizona, the Northwest, and in California, where it is sometimes produced.
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[edit] Discovery
Arrowhead Mountain Springwater takes its name from a natural rock formation in the San Bernardino Mountains shaped like a giant arrowhead. The arrowhead is naturally barren; it is not manicured in any way. Native American legend says the formation was burned in the mountain by the fall of an arrow from Heaven, showing the way to healing hot springs. Adjacent mud pits are the original source and namesake of Arrowhead water.
The first documented reference to the Arrowhead springs was in records of priests stationed at Mission San Gabriel Arcángel, around 1850. Explorer David Noble Smith dubbed the waters arrowhead. By 1885, the arrowhead waters were famous for their supposed curing powers. By the early 20th century, the hot springs were a popular site for tourism and vacationing.
[edit] History of the arrowhead water brand
In 1884, Puritas Water was established by Ralph Rogers, becoming the predecessor to the Arrowhead water brand. In 1903, the company combined operations with the Arrowhead Springs Water Company and began co-marketing the Puritas products with Arrowhead water. The manufacturing and bottling of the water originally took place at the Arrowhead Springs Hotel, north of San Bernardino, California. In 1905, Arrowhead and Puritas products were sold around the Los Angeles area.
By 1917, the bottling operations had been moved to a new plant in Los Angeles. The Arrowhead and Puritas brands were bottled in the same plants and co-marketed up until the 1970s. Arrowhead Springs marketed the brands in separate containers that sometimes carried the Arrowhead or Puritas names alone, but containers were often labeled "Arrowhead and Puritas." The Arrowhead Beverage Company was the bottler for many different brands of water and soft drinks including selzers, sodas, ginger ales, and Lime Ricky's.
In 1932, another important development for the company happened in the Los Angeles area, as it was named the official water refreshment of that year's Olympic Games, held at the City of the Stars.
Arrowhead water would return to the Olympic Games once again in 1984, when the games were again held in Los Angeles.
[edit] Water sources
As of 2008, according to the their bottle label, sources of water used are:
- Arrowhead Springs, San Bernardino, California
- Deer Canyon Springs, San Bernardino County, California
- Long Point Ranch, Running Springs, California
- Palomar Mountain Granite Springs, Palomar, California
- Coyote Springs, Inyo County, California
- Southern Pacific Spring, Riverside County, California
A local water source since 2010 is located in Ruby Mountain Springs, Chaffee County, Colorado.
Other labels found in Washington list a source of the water as Hope Springs, Hope, British Columbia.
- Livermore, CA Municipal Water Supply (Label on the orange cap on the 5 gallon Eco-Sense bottles used in dispensers)
[edit] The Nestlé era
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In 1987, Arrowhead waters joined the Nestlé company, as Nestlé had shown interest in selling drinking water. Soon after, the presence of Arrowhead water bottles in supermarkets across the Western part of the United States grew considerably.
In 1996, a 24 ounce bottle was introduced by the company. By the early 2000s, the company had introduced waters with different flavors to the market.
It's Better Up Here! is a trademarked tagline for the Arrowhead Water brand.
In 2006, Aquapod was released in this brand.
[edit] Other information
From 1993 to 2006, Arrowhead Water was the naming rights sponsor of the indoor sports and entertainment arena in Anaheim, California. The company let the rights expire, and at the beginning of October 2006, the Arrowhead Pond became the Honda Center after the city of Anaheim resold the rights.
Arrowhead Water was named as one of GAYOT.com's Top 25 Bottled Waters.
34.23 billion 
