Art-Switch
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Art-Switch Exchange Limited is a is a social venture [1][2] founded in 2005 [3] in the East End of London in (Stratford). It provides an art library with an online art catalogue. It allows people to borrow artworks from Art-Switch's art library for up to three months. It also allows to buy art for a price based on popularity [2].
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[edit] Price model
For a lending fee of £1 a day[2][4] private clients and businesses can borrow any artwork in their art library and exchange as many times as they like - aiming at encouraging art literacy [5].
[edit] Artists
The artist gets £1 a day every day the art is out and 75% of the sales prices. According to Rebecca Russell-Turner (an artist working with Art-Switch) the lending system provides the benefit of artworks "not stuck gathering dust somewhere in between exhibitions." [2]
