Art Davie
Art Davie is a business executive and entrepreneur formerly active in Southern California advertising circles.[1] In 1993, he created and co-produced the tournament which became the televised Ultimate Fighting Championship.[2][3] In 1998, Davie, as vice-president of K-1 USA, brought the successful K-1 kickboxing franchise from Japan to Las Vegas and North American pay-per-view television.[1] In 2003, Davie was an Executive Producer with Mandalay Sports Entertainment. In 2006, he became vice-president of television at Paradigm Entertainment Group.[2]
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[edit] XARM
Davie's new venture, XARM, is a hybrid sport that combines kickboxing, jiu-jitsu and arm wrestling – contested across a 28 × 16 in (71 × 41 cm) table, adjustable for height from 34 to 46 in (0.86 to 1.2 m). Bouts consist of three one minute rounds, with a one minute rest period between rounds. Athletes are allowed one second to accompany and assist them table-side.
[edit] References
UFC Creator and RipeTV Launch XARM, First Combat Sport for the Digital Age
NEXT Sport: XARM. Arm wrestling + MMA = the future of combat sports? ESPN the Magazine
[edit] Footnotes
- ^ Gentry III, Clyde; No Holds Barred: Evolution (1st edition) page 24, Archon Publishing 2001 ISBN 0-9711479-0-6.
- ^ Hester, Todd; Is the Octagon Outdated?, Grappling, July 2002, page 4.
- ^ Hester, Todd; The Art of War, Grappling, January 2002, page 107.
