UFC creator Art Davie
|Residence||Hesperia, California, United States|
|Years active||1990 –present|
Art Davie is a business executive and entrepreneur formerly active in Southern California advertising circles. In 1993, he created and co-produced the tournament which became the televised Ultimate Fighting Championship. In 1998, Davie, as vice-president of K-1 USA, brought the successful K-1 kickboxing franchise from Japan to Las Vegas and North American pay-per-view television. In 2003, Davie was an Executive Producer with Mandalay Sports Entertainment. In 2006, he became vice-president of television at Paradigm Entertainment Group.
Davie's new venture, XARM, is a hybrid sport that combines kickboxing and arm wrestling. While at a meeting in 2008 with executives from Piranha ent, Davie anounced he wanted back into the MMA industry, but estimated it would take millions of dollars to create a new brand that could compete with the UFC. Rather than do that, he decided to brand a whole new sport all together, and X Arm was created. Contested across a 28 × 16 in (71 × 41 cm) table, adjustable for height from 34 to 46 in (0.86 to 1.2 m). Bouts consist of three one minute rounds, with a one minute rest period between rounds. Athletes are allowed one second to accompany and assist them table-side. To prevent the fighters from separating, their arms used for the arm wrestling portion are bound together with a strap leaving the other arm free to punch and submit the other fighter. On June 2008 Art teamed up with fight Promoter Ted Williams to film the first pilot. Ted provided Art with his main card fighters from Gladiator Challenge. X Arm was originally scheduled to have its first t.v. air date in 2012 but, has temporarily been put on hold by Art Davie while continues to build the brand up in Hesperia, CA. The Show is currently hosted and coached by professional movie actor Andrew “Cobra” Rhodes. With long time MMA Fighter Cal Worsham as the referee.
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