Arthur W. Page

Arthur W. Page was a vice president and director of AT&T in the 1930s and 40’s, in charge of what is today called communications, public affairs and public relations. In the decades since, Page has become generally recognized as the dean of public relations and communications. In the course of his writing, Page established a series of public relations heuristics generally referred to as the Page Principles.

He was born 10 September 1883 to Walter Hines Page and his wife Willa A. Page of Aberdeen, North Carolina. Arthur helped his father with the monthly magazine World's Work, and in 1913 took over as editor from his father. Later, Arthur's exemplary service to American Telephone and Telegraph Company set a high standard for public relations practice. Arthur lived until September, 1960.

He is today recognized in the name of an organization called the Arthur W. Page Society, whose members are corporate Chief communications officers or senior officials at public relations agencies, and in a discussion site among communications professionals which captures one of his tenants, to "remain calm, patient and good-humored".

In addition, The Arthur W. Page Center for Integrity in Public Communication is a research center at The Pennsylvania State University College of Communications dedicated to the study and advancement of ethics and responsibility in corporate communication and other forms of public communication .

References

• Noel L. Griese (2001) Arthur W. Page: publisher, public relations pioneer, patriot, Anvil Publishers, ISBN 0-9704975-0-4 .