Artistry

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Artistry is a brand of skin care and color cosmetics, produced by Access Business Group and marketed by Amway in 108 countries and territories worldwide, including Korea, Japan, Italy, China, Canada, Finland, South Africa, Germany, Norway and etc.. Access, Quixtar, and Amway are part of the Alticor group of companies. Euromonitor International, a researcher and publisher of market reports, business reference books and online information databases, independently categorises Artistry as a prestige brand and ranks Artistry as head of the top five in sales in this category, alongside Clinique, Estée Lauder, Lancôme, and Shiseido.[1][2] Artistry is the only direct sales brand classified in the "prestige" category.[citation needed] Artistry is also sponsoring Miss America, officially providing skin care and colour cosmetics. The Artistry Scholarship, sponsored by Amway Global has been supporting young women to achieve their goals and careers.

Artistry was launched in 1968 as a product line of skincare under the Nutrilite brand and continues to utilise Nutrilite research and technology, including patented Nutrilite extracts which are organically grown.

As of 2000, the Artistry range included over 400 products.[3]

Up to and including 2004, Ingrid Vandebosch of Belgium was known to be the face of Artistry.[4] She was followed in 2005 by Canadian model Kim Tyo.[5]

In 2005, Amway introduced Artistry's two sister brands NAO Cosmetics and E. Funkhouser. These brands are targeted to a younger audience, with NAO Cosmetics available in North America and E. Funkhouser in other Amway markets. Amway ceased marketing these brands in 2010[citation needed].

In May 2007, it was announced by Skate Canada and Quixtar that Artistry Cosmetics would be the official skin care and cosmetics sponsor for Skate Canada events and the Skate Canada national team.[6][7]

In 2008, Alticor announced actress Sandra Bullock as "the face" of Artistry Creme LuXury.[8]

In 2010, Artistry and Amway became sponsors of the Miss America competition, with the winner taking the role of Artistry spokesperson.[9]

The Artistry Essentials skincare line won AmeriStar’s 2007 Package Competition in the category of Health & Beauty Aids[10] Artistry Créme Luxury (also known Créme L/X) won the Skin Care Prestige category in the International Package Design Awards (IPDA) in 2008[11][12] and was nominated as a finalist in the Best New Skincare Product of the Year category for the 2009 UK Beauty Awards.[13][not in citation given]

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