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Arura or aroura (Greek: ἄρουρα), is a Homeric Greek word with original meaning "arable land", derived from the verb "ἀρόω" (aroō), "plough". The word was also used generally for earth, land and father-land and in plural to describe corn-lands and fields. The term arura was also used to describe a measure of land in ancient Egypt (similar in manner to the acre), a square of 100 Egyptian cubits each way. This measures 2700m² or 2/3 of an acre. The oldest attested form of the word is the Mycenaean Greek a-ro-u-ra, written in Linear B syllabic script, originally meant "plough".
Other uses 
- Aruru is a surname of the Sumerian earth and fertility goddess Ninhursag.
- 'Arura, a Palestinian village in the northern "West Bank".