Ahmad began his media career at the BBC on the News Trainee Scheme in 1996 before working at BBC Birmingham as a Political Reporter and TV Presenter on BBC Midlands Today. Before joining BBC London, Ahmad presented editions of BBC Scotland's flagship news programme Reporting Scotland as well as news bulletins on BBC Breakfast. He was one of the launch presenters and correspondents for Newsnight Scotland. He became the BBC's Scotland Correspondent, during which time he covered the Foot and Mouth outbreak, and riots in the North of England.
Ahmad moved to London to work as a reporter for BBC Breakfast before joining the presenting team with Moira Stuart, Jeremy Bowen, Sophie Raworth, Sarah Montague and Darren Jordon. He also presented the News round-up on Breakfast with Frost and rolling news on BBC News with Sian Williams.
Since moving back to London, Ahmad has become involved in a working party looking at homelessness in the capital. Ahmad has appeared on radio presenting on the BBC Asian Network. He has also previously presented the Newsdrive programme on BBC Radio Scotland and he has been shortlisted several times for awards for his special reports on BBC Radio.
Other programmes Ahmad has presented include a late night discussion programme for BBC Choice, Newsline Scotland, East for BBC2, Music and current affairs programmes including a Pakistan Earthquake Special programme for BBC1.
Ahmad was invited by the US State Department to take part in their International Visitor Leadership Programme in 2006, where he delivered lectures. He is also a Patron of the charity Working With Words.
In 2007 Ahmad faced an allegation of harassment which he strongly denied stating that the allegation was “false”. He refused offers of a caution by the Metropolitan Police opting to take the case to court. In a pre-trial hearing, the Crown Prosecution Service offered no evidence and the charge was dropped
Ahmad was due to run the 2008 London Marathon in aid of WaterAid, but had to pull out due to sustaining a knee injury. In May 2008, he was injured again after being involved in a road traffic accident with a London bus while riding his Piaggio scooter in Eltham.
- Asad Ahmad BBC London, 5 September 2008
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- Asad Ahmad profile BBC London, 5 September 2008