Ascari Cars Ltd. is a British automobile manufacturer that is based in Banbury, United Kingdom founded by Dutch millionaire Klaas Zwart. The company is named after Alberto Ascari (1918–1955) who was the first double world Formula One champion. Ascari also manages a racetrack, Race Resort Ascari, which continues to operate.
Ascari Cars was established in Dorset, England in 1995. Its first limited-edition car, the Ascari Ecosse, was launched in 1998. After the release of the Ecosse, Dutch businessman Klaas Zwart purchased the company.
In 2000 Ascari built a new facility in Banbury in northern Oxfordshire, England. Ascari's second car, the Ascari KZ1, was developed at Banbury, which also housed Team Ascari's racing assets. The premises are now occupied by Marussia F1.
In 2000, Ascari began developing a racetrack near Ronda, in southern Spain. The track includes recreations of famous corners from other tracks around the world, and may be set up as one long track, three separate short tracks, or some combination in between. The full track is approximately 5.5 km in length. By 2002 the three part track was finished and accompanied by a high-end resort, with several road and racing cars available to members to test, including former Formula One machinery. The resort operates a membership based system. Members are able to make use of pits and storage garages for their cars at the resort. The resort does also operate a few weekend open days to the public, including visits of the facilities and track experience days in Lotus Elises, BMW 325i and Radicals.