Ascentium
Ascentium is a digital advertising agency with headquarters in Bellevue. As of January 2010 Ascentium employs over 500 people in Bellevue, Los Angeles, Portland, Spokane, Atlanta, Ottawa, Montreal, and London.[1]
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[edit] Agency Model
The company operates using a mixture of traditional agency account management and technology services project management. It serves fortune 250 clients with complex value propositions that cannot easily be communicated by traditional medial. The company promotes itself as experts in 'customer experiences' which the company's website describes as 'making every interaction that a consumer has with a brand both engaging and fulfilling the brand's promise."
Industry Comparison's: R/GA, Razorfish, Sapient, Rosetta. Like many of the digital agencies the company has its origins in technology consulting, and acquired and hired talent in creative and marketing.
[edit] History
The company was founded by Seattle area serial entrepreneurs Curt Doolittle, Jim Beebe and Steven Salta, as their third technology related business venture together. They acquired one of the small Seattle internet-boom shops (Kindred Communications) in June 2001, and despite the state of the economy, and the impact from 9/11 the company expanded quickly both organically and through acquisition, earning Inc 500 status three times. In 2006 the company took a minor investment from regional fund Westriver Capital to cover acquisition costs and expansion. One of the acquisitions was a customer relationship management business, which the company then sold to Accenture in 2010, which according to the company website, was due to further emphasis and investment in the Digital Agency business. In September 2011, Ascentium purchased Cactus Commerce Inc., an internet commerce technical powerhouse based in Canada.
2009 Advertising Age ranked the company the 4th largest independent digital agency. 2009 Forrester ranks the company as the agency with the highest customer satisfaction in the industry. 2008 Advertising Age Top 50 Digital Agencies ranked the company as the 27th largest digital agency...[2][3] 2008 Estimated Revenues ~$65M. (from Ad Age)
[edit] Services
Ascentium is a full service digital agency and provides both B2C and B2B brand strategy, market research, Web design, search marketing (SEM), search engine optimization (SEO), email marketing, online advertising, mobile application development, mobile web development, mobile marketing, relationship marketing and loyalty programs, all supported by analytics and focussed on measurable and trackable ROI. Through its wholly owned advertising subsidiary MWR, Ascentium provides advertising, direct marketing and media services.
Along with its focus on marketing, Ascentium concentrates on business application platforms and system integration. Ascentium is a partner for Microsoft Office Sharepoint Server (MOSS). Ascentium also provides Business Intelligence (BI) services, agile application development, outsourced product development and technical infrastructure. Ascentium is one of the few agencies that concentrates in Microsoft Technology and their application to marketing solutions, which the company states accounts for its concentration in technology and technology related sectors.
Ascentium's clients range from mid-market to Fortune 100 companies, including Microsoft, Amazon, Dell, Boeing, McKesson, Nintendo , Starbucks, The Motley Fool, Expedia, Paccar, Infospace, The U.S. Air Force, Motorola, Nucor, Nordstrom, USDA, T-Mobile, The Portland Trail Blazers and Providence Health Systems.
[edit] Awards & Industry Recognition
Ascentium has won awards for its work, including multiple Web awards from Adobe Showcase,[4] Interactive Media Awards, W3 [5] and the Webby Awards.[6]
Recognitions for Ascentium's work and growth include being noted as an Inc. 500 Company in 2005,[7] 2006[8] and 2007;[9] being recognized as the 30th fastest growing company in Washington State in 2007,[10] and noted as one of the 65 best places to work in Washington State in 2007, according to the Puget Sound Business Journal.[11]
[edit] References
- ^ [1]
- ^ Advertising Age Top 50 Digital Agencies
- ^ ChannelWeb 2007 Fast Growth 100
- ^ Adobe - Showcase
- ^ Interactive Media Awards, W3
- ^ The Webby Awards
- ^ Company profile in Inc. 500 List for 2005
- ^ Company profile in Inc. 500 List for 2006
- ^ Company profile in Inc. 500 List for 2007
- ^ “Fastest Growing Private Companies in Washington State”
- ^ Washington State’s Best Places to Work
