Ashapura Mata is one of aspect devi and one of the principle deity of Kutch. As the name indicates, she is the Goddess who fulfills the wish & desires of all those who trust and believe her. The unique thing about most of the idol of Ashapura Mata is that it has 7 pairs of eyes.
She is considered as Kuldevi by many Kutchi communities and is chiefly the clan deity of Jadeja Rajputs, the ruling dynasty of Cutch State, Nawanagar State, Rajkot, Morvi, Gondal State and Dhrol. The main temple is located at Mata no Madh in Kutch, where she is worshiped as kuldevi of Jadeja rulers of Kutch and main guardian deity of region. Gosar & Poladia community of Kutch consider her to be their Kuladevi.
In Gujarat, even many Chauhan Rajputs like Purabia Chouhans also worship her as Kuldevi. The Devda Rajputs also worship her as Kuldevi. The Brahmin communities like Pushkarna, Sompura Salat also worship her as Kuldevi. Even the Vaishya community, like Vijayvargiya worship her. The Brahma Kshatri caste also worship her as their Kuldevi.
As said earlier, the main and original temple of Ashapura Mata, is located at Mata no Madh in Kutch, where she is worshiped as Kuldevi of Jadeja rulers of Kutch and main guardian deity of region. The original temple located 80 km from Bhuj, was built aroun 1300 AD by Karad Vanias, who were ministers in court of Lakho Fulani, ruler of Kutch. The deity was later adapted as Kuldevi by Jadeja rulers, when they won battles, with her blessings. Every year at Navratri annual fair at Mata no Madh, lakhs of devotees turn up to pay their respects to the goddess form all over Gujarat and even Mumbai. Another temple is also at Bhuj, located within fortified town, which was originally capital of Kingdom of Kutch
Her temples are also found in other Jadeja domains of Rajkot, Jasdan, Morbi, Gondal, Jamnagar, Ghumli, where the Jadejas, who migrated from Kutch, built her temples and installed her as clan deity.
In Gumli, on Barda hills, this is when Maa Shakti kills a demon on request of a Sati and she request Maa too reside on the hills and named her Maa Ashapura. This is the First temple of Mataji. Maa Ashapura is still heard and also hears Maa's lion's roar.
-  Kutch in festival and custom By K. S. Dilipsinh.
- From Bhuj, the capital of erstwhile state of Kutch, about 80 km to the north is the temple of Ma Ashapura at Mata no Madh. It has become a live symbol of faith of people of Kutch in the last 600 years.
- People turn up in lakhs at Mata no Madh in Kutch
- The Goddess ‘Ashapura’ is not only the family holy being of the rulers of Kutch, but also the family deity of all the branches of Jadeja in Saurashtra. The temple of Ashapura is open for all irrespective of caste, belief or religion.