STAR India

From Wikipedia, the free encyclopedia
  (Redirected from Asianet Suvarna)
Jump to: navigation, search
STAR India
Type Subsidiary
Industry Entertainment
Founded 1 August 1991
Founders Rupert Murdoch
Headquarters Mumbai, India
Key people Uday Shankar, CEO (CEO)
Sanjay Gupta, COO (COO)
Products Television channels, dth, cable system, channel distributor, channel broadcast, film production and distribution, home shopping
Owners 21st Century Fox
Website STAR TV

STAR India is an Indian media and entertainment company, owned by 21st Century Fox. It is headquartered in Mumbai, with regional offices in cities Delhi and Chennai.

STAR India's portfolio includes 33 channels in eight languages.[1]

History[edit]

Before 1993[edit]

Star TV was a joint venture between Hutchison Whampoa and Li Ka-Shing and was established to launch such a service. Li Ka-Shing's son, Richard, was CEO. It was launched in 1991. In early 90s, Star India included Star Plus (then an English-language entertainment channel), Prime Sports (later became Star Sports), Mtv (through a tie up with Viacom), Star Movies and Zee TV (belonging to Subhash Chandra). Star TV was beamed out of Asiasat satellite.

In 1993, Rupert Murdoch brought a 64 percent stake in Star TV for $525 million. Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. In 1995, Zee TV and Star signed an agreement to promote each other's content on their respective networks. Thus ads for Star programs began to appear on Zee and vice versa. This agreement was however short-lived as Star's English-language entertainment channel Star Plus started broadcasting Hindi content. By 1997, Star Plus became a 100% Hindi-language entertainment channel and Star TV launched Star World a separate channel that broadcast content formerly shown by Star Plus.

After 1993[edit]

In 1993 News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% in 1 January 1993.[2][3] Murdoch declared that:[4]

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

In the years after Murdoch purchased Star, an agreement with Subhash Chandra prohibited Star from creating Hindi-language programming, so Star relied mainly on English-language imported programming. Star was third in Indian market share (3%) behind Zee TV (12%) and Sony (11%). For four years until 1999, Star had losses of nearly US$500 million. Consequently, Murdoch revamped Star management; programming chief Sameer Nair decided to start creating Hindi-language programming to target "mass instead of class."[5]

In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units – STAR India, STAR, and Fox International Channels Asia.[6]

STAR India also manages News Corporation's interests in seven ventures including DTH operator Tata Sky; cable system Hathway, channel distributor Media Pro Enterprise, south Indian broadcast business of STAR Vijay, the film producor and distributor Fox Star Studios India and STAR CJ Alive Home Shopping.

STAR India entered into High Definition broadcasting on 15 April 2011 with the launch of the HD versions of its channels, including Star Plus HD, Star Movies HD, Star World HD, Star Gold HD and National Geographic Channel India HD.

Star CJ Alive[edit]

Star CJ Alive is an Indian television shopping channel which was started between Star India and CJ Group of South Korea in 2009.[7] It is a 24/7 shopping channel which in its starting stage used STAR Utsav for hosting the television marketing programs in six-hour slots.[8] In its initial years, the programs were aired in Hindi, the language of India. Star CJ Alive and depends mainly on infomercials. On 14 November 2012 Star CJ Alive appointed Kenny Shin as CEO for India.[9][10]

List of channels provided[edit]

Star India currently provides the following channels.

Channel Details
STAR Plus Hindi general entertainment
STAR Gold Hindi movie channel
STAR Movies an English-language movie channel which broadcasts in India, Pakistan, Vietnam, Mainland China, Taiwan, Philippines, and Middle East.
STAR World English-language entertainment channel
STAR World Premiere English-language channel that broadcasts American programs
STAR Movies Action An English-language action movies channel
Life OK Hindi general entertainment channel
Movies OK Current movies Hindi channel
Channel V India Hindi music video channel
STAR Utsav Marathi channel which shows some of the popular programs from STAR Plus.
STAR Sports 1 A sports channel.
STAR Sports 2 A sports channel.
STAR Sports 3 A sports channel.
STAR Sports 4 A sports channel.
STAR Jalsha Bengali-language general entertainment channel.
Jalsha Movies Bengali-language movie channel.
STAR Pravah Marathi-language general entertainment channel in India.
STAR Vijay Tamil-language general entertainment channel.
Asianet Malayalam-language general entertainment channel.
Asianet Plus Malayalam general entertainment channel.
Asianet Middle East Malayalam general entertainment channel specially for the Middle East viewers
Asianet Sitara Telugu-language general entertainment channel.
Asianet Movies Malayalam-language movie channel.
Asianet Suvarna Kannada-language general entertainment channel.
Asianet Suvarna Plus Kannada-language general entertainment channel.
National Geographic Channel India
Nat Geo Music
Nat Geo People
Nat Geo Wild
Fox India
Fox Crime
Fox Life
Fox Sports News Formerly known as ESPNews Asia

Star TV HD Channels[edit]

Channel Details
STAR Plus HD High-definition channel for Hindi entertainment.
STAR Gold HD High-definition channel for Hindi movies.
STAR Movies HD High-definition channel for English movies.
STAR World HD High-definition channel for English entertainment.
Life OK HD High-definition channel for Hindi entertainment.
STAR Sports HD1 High-definition channel for live cricket events.
STAR Sports HD2 High-definition channel for live sports events.
StarWorld Premiere HD High-definition channel for English entertainment after U.S's Airing.

National Sports Network in India[edit]

STAR sports group has planned to build a national sports network in India. The plan includes broadcasting in Indian languages. Starting from regional language Hindi to expansion for South Indian languages Tamil, Telugu, Malayalam and Kannada. ESPN was renamed STAR Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to STAR Sports 1 and STAR Sports 2 kept its name. Star Cricket HD and ESPN HD will be renamed STAR Sports HD1 and STAR Sports HD2 respectively. STAR Sports 3 will be predominantly a Hindi-only channel. STAR plans to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides this two non-professional leagues like the University Cricket and University Field Hockey are also panned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.[11]

Current Status

Currently STAR has broadcast the 2013 Champions Trophy of Cricket in Hindi with Devanagari script. STAR has also started to broadcast Barclays Premier League with Hindi commentary. More over 2013 Men's Hockey Asia Cup and 2013 Indian Badminton League are also broadcast with Hindi commentary by STAR. Currently the NKP Salve Challenger Trophy 2013 is being broadcast in Hindi on STAR SPORTS 2. More over Sultan of Johor Cup is also being broadcast in Hindi on ESPN.

References[edit]

External links[edit]