||This article contains wording that promotes the subject in a subjective manner without imparting real information. (July 2011)|
|Type of site||Online men's publication|
|Created by||Ricardo Poupada
Chris Bellerose Rovny
|Alexa rank||1,751 (February 2013[update])|
AskMen was founded in August 1999 by Ricardo Poupada, Christopher Bellerose Rovny, and Luís Rodrigues, all three graduates of Concordia University's John Molson School of Business in Montreal. The company secured $500,000 in venture capital in 2000 while its main competitor, TheMan.com, obtained $17 million in financing from Highland Capital. In November 2000, TheMan.com shut down operations, providing an opportunity for AskMen to become the largest men's lifestyle website online. By 2001, AskMen surpassed the other websites in its category to become the largest men's lifestyle website.
Through a combination of partnerships with AOL and MSN, AskMen.com became the leader in the men's lifestyle space, though it still trailed ESPN.com and other websites in terms of total reach within the male segment on the Web.
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