Asmund Sigurd Laerdal (1914 – November 1981) was the founder of Laerdal Medical, based in Stavanger, Norway. Laerdal established a publishing house in 1940, specializing in greetings cards and children's books. The company soon expanded into the manufacturing of wooden toys. Pioneering in soft plastics in the early 1950s, Laerdal made millions of realistic play dolls and "furniture friendly" toy cars. Laerdal was one of the pioneers of CPR and started the development of Resusci Anne, a realistic and effective training aid to teach mouth-to-mouth resuscitation in the 1960s.