Astro On Demand

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Astro On Demand
Launched 16 July 2007(SD)
3 Jun 2013(HD)
Owned by Astro
Country Malaysia
Sister channel(s) Astro Hua Hee Dai HD
Kah Lai Toi
Astro Quan Jia HD
Astro Shuang Xing
Astro Wah Lai Toi
Astro Xiao Tai Yang
Astro Zhi Zun HD
Website www.astro.com.my
Availability
Satellite
Astro (Malaysia) Channel 350 (HD)
Channel 351-354 (SD) (Drama at 8.30 pm)
Channel 361-364 (SD) (Drama at 9.30 pm)

Astro On Demand is a Hong Kong drama channel co-established by TVBI and Astro. While broadcasting the newest HK drama on the same time HK does, it also plays TVB dramas that are firstly released overseas. This channel was officially launched on 16 July 2007.

Channels List[edit]

Time State Old Channels Number New Channels Number
8.30 pm series
Premiere
901
350(HD)
351(SD)
8.30 pm series
(First 5 Episode) Repeat
902
-
8.30 pm series
Repeat
903-910
(Depending on episode)
352-354
9.30 pm series
Premiere
921
350(HD)
361(SD)
9.30 pm series
(First 5 Episode) Repeat
922
-
9.30 pm series
Repeat
923-930
(Depending on episode)
362-364
Special Programme
Premiere and Repeat
934
-
Programme distributed overseas
(When schedule is full)
Premiere
931
-
Programme distributed overseas
Repeat
932-935
-

Channel details[edit]

Astro On Demand is a HK drama channel that plays spontaneously as HK does on the premiere of dramas. It also plays TVB dramas that are firstly broadcast overseas. However, not all broadcast drama is subject to the rules above. Every broadcast HK drama is subtitled with Chinese and Malay and the language in the dramas are Cantonese and Mandarin (dubbed version).

In addition, Astro On Demand broadcasts some live events in Hong Kong, such as TV Awards Presentation, TVB Anniversary Gala Show, Tung Wah Charity Show, etc. because live programmes on Astro On Demand are retransmitted from Singapore TVBJ and Hong Kong TVB Jade channel, the image quality is relatively poor. Moreover, Astro On Demand launched their own preview channel (Channel 302, now has been changed to "Astro iView") to attract more customers to buy this service. However, due to the reform of Channel 302, the trailers on Astro On Demand were largely decreased and replaced by the notices of self-made programs of Astro channels (non-Astro On Demand channels).

Astro On Demand adopts NVOD so that audiences can review the dramas when they missed the first broadcasting time. For example, all the episodes of HK dramas premiere on 8.30 are collected at Channel 903-910; those premiere on 9.30 are collected at Channel 923-943. Each channel can collect 4 episodes at most (5-6 episodes in one channel sometimes), that is, the time audiences have to wait at the shortest is 45 minutes, the longest 3 hours (sometimes longer). Furthermore, Astro On Demand keeps the dramas for another week after the entire series ended for audiences who missed them can have a watch. However, if one drama was well received, the channel will keep it longer. So far dramas that have been kept for a month are: Moonlight Resonance, Rosy Business, Beyond the Realm of Conscience, and Born Rich.

Information[edit]

Astro On Demand claims itself as a Hong Kong drama channel that premieres the latest Hong Kong dramas spontaneously as Hong Kong does. But some of them were not played spontaneously and some were not showed at all. Later, Astro modified terms on its official website without prior notice, claiming that Astro reserves the rights to choose whichever drama it preferred to play. The following is the list of dramas, the premieres of which the channel did not play spontaneously as HK did, or that the channel did not play at all.

Title Hong Kong release date Malaysia release date Comments
Best Selling Secrets 12 March 2007 End 2007 Premiere on Astro Wah Lai Toi
Colours of Love 19 August 2007 Mid 2008 Premiere on Astro Wah Lai Toi
ICAC Investigators 2007 1 September 2007 17 March 2008 -
Dressage To Win 14 June 2008 6 July 2009 -
Off Pedder 20 October 2008 18 September 2009 Premiere on Astro Wah Lai Toi
ICAC Investigators 2009 26 September 2009 9 November 2009 -
OL Supreme 22 February 2010 26 March 2011 Premiere on Astro Wah Lai Toi
Some Day 14 June 2010 14 January 2011 Premiere on Astro Wah Lai Toi
Show Me the Happy 29 November 2010 4 July 2011 Premiere on Astro Wah Lai Toi
Be Home for Dinner 21 March 2011 24 October 2011 Premiere on Astro Wah Lai Toi
Til Love Do Us Lie 31 October 2011 11 June 2012 Premiere on Astro Wah Lai Toi
Come Home Love 14 May 2012 - -

External links[edit]