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Asurion, LLC
Type Privately held
Industry Telecommunication
Founded 1994
Headquarters Nashville, Tennessee, United States
Area served Worldwide
Key people Steve Ellis (CEO)
Products Insurance
Employees 14,000+

Asurion, LLC is a privately-held company based in Nashville, Tennessee[1] which provides device replacement insurance sold through mobile phone carriers and big-box retailers, such as AT&T Mobility, Verizon Wireless, NTT DoCoMo, and Walmart. Replacement units can be new or refurbished.[2]

They are the largest company in the device insurance business, with estimated 2010 revenues of US $3.8 billion.[3]

The company was originally founded in 1994 to provide roadside assistance for motorists,[1] and entered the mobile device insurance business with the 1999 acquisition of Merrimac Group and the 2006 acquisition of Lock/line.[3]


  1. ^ a b "Asurion to grow in Nashville". The Commercial Appeal. December 17, 2010. Retrieved 24 June 2014. 
  2. ^ Hall, Mitchell (October 18, 2013). "The Great American Phone Insurance Rip-Off". PC Magazine. Retrieved 24 June 2014. 
  3. ^ a b Stone, Brad; Olga Kharif (November 11, 2010). "Is Asurion Cell Phone Insurance Worth It?". Bloomberg Businessweek. Retrieved 24 June 2014. 

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