|Headquarters||Nashville, Tennessee, United States|
|Key people||Steve Ellis (CEO)|
Asurion, LLC is a privately held company based in Nashville, Tennessee which provides device replacement insurance sold through mobile phone carriers and big-box retailers, such as AT&T Mobility, Verizon Wireless, NTT DoCoMo, and Walmart. They are the largest company in the device insurance business, with estimated 2010 revenues of US $3.8 billion.
The company was originally founded in 1994 to provide roadside assistance for motorists, and entered the mobile device insurance business with the 1999 acquisition of Merrimac Group and the 2006 acquisition of Lock/line.