Atlas Genius

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Atlas Genius
Atlas Genius April 2013.jpg
Atlas Genius performing at Riverside, Austin, Texas, April 2013
Background information
Origin Adelaide, South Australia, Australia
Genres Alternative rock, indie rock
Years active 2009 (2009)–present
Labels Warner
Members Keith Jeffery
Michael Jeffery
Darren Sell
Past members Steven Jeffery

Atlas Genius are an alternative rock band formed in Adelaide, South Australia in November 2009. The band's mainstay members are the Jeffery brothers, Keith on lead vocals and lead guitar; Michael on drums; and Darren Sell on keyboard. Their debut album, When It Was Now, was issued on 9 February 2013 and peaked at No. 34 on the United States Billboard 200. In 2013 two of their singles appeared on the related Alternative Songs Chart, "Trojans" (released in May 2011) at No. 4 and "If So" (February 2013) at No. 8. In 2013 the group toured the US in April and May, United Kingdom in May, and back to the US in August.


Atlas Genius formed in November 2009, initially as a covers band, in Adelaide by three brothers, Keith William Hamilton Jeffery (born 10 March 1982) on lead vocals and lead guitar; Steven Roger Jeffery on bass guitar; and Michael Douglas Jeffery on drums.[1][2][3] The name was provided by Michael "[he] had a dream, and the name came to him in a dream".[4] Their father had been a guitarist in his own high school band.[5] They cleared out the family's garage and started building a recording studio.[5] They were joined by English-born Darren Norman Sell on keyboards. According to Keith their influences include The Beatles, Death Cab for Cutie, Beck, The Police and Phoenix: "[a]s far as the music is concerned, we like to have space, sections where it breathes ... [i]t's hard for us to define our style of music being that we're inside the songs. I've noticed a lot of reviewers calling it Indie/Pop though".[6] They gained a residency at a local pub, The Lion, which helped raise funds for their home studio.[7]

Their debut single, "Trojans", was released on 4 May 2011. It was co-written by all four members.[1][2] They entered the track on national radio station Triple J's talent contest Unearthed's website.[8] In the United States in June Neon Gold's music blogger proclaimed, "[the group] knocks on your door and creeps into your peripheries in stealth mode".[9] It received a favourable review from United Kingdom Clixie Music's Lee Bradshaw, who declared it "One to Watch" and "a big-hitter".[10] Bradshaw felt that Keith "sounds very reminiscent of Luke Pritchard of Kooks, ... [Keith] has the kind of vocal delivery that isn't too raw to be painful but isn't too overdone that it ruins the overall track".[10] By September that year it was placed on high rotation by satellite radio station Sirius XM's Alt Nation channel.[11]

In the US, an acoustic version of "Trojans" premiered on MTV2's show 120 Minutes on 13 January 2012.[12] It was filmed by Mike and only features Keith on guitar and vocals.[12] Other reviewers called the single "slick"[13] and "a solid summer jam" with "melancholy introspection" and "finger-snapping funk".[14] In early 2013 it peaked at No. 4 on Billboard '​s Alternative Songs Chart. The single also reached No. 17 on its Rock Songs and No. 15 on Heatseekers Songs Charts. The track received airplay from XFM and Radio One in the UK and reached No. 82 on the Alternative Airplay Chart.

The group were signed to Warner Bros. Records which released their three-track extended play, Through the Glass, on 12 June 2012.[15][16] By that time Steven had left and the group continued as a trio with Keith and Michael Jeffery and Sell.[17] To support the EP they provided a music video for another track, "Symptoms", which was directed by Claire Marie Vogel and featured on Vimeo as a staff pick.[16] The band embarked on a US and Canada tour during August and September 2012.[18]

On 9 February 2013 Atlas Genius issued their debut album, When It Was Now, which peaked at No. 34 on the US Billboard 200.[19] Heather Phares, writing for Allmusic, described its "songwriting is so direct and intimate ... [which] sets them apart from many of their contemporaries" however "[w]hen the writing doesn't match the standard set by the strongest songs, the album lags a little".[19] Drum Media '​s Dylan Stewart felt the "sound across the 11 tracks ... is incredibly diverse ... where tribal drums will have feet tapping and heads bopping, and plenty of tunes that will find themselves on beer commercials next summer as the soundtrack to pretty young hipsters on rooftops".[20]

Their second single, "If So", also appeared in February 2013. It reached No. 8 on Billboard '​s Alternative Songs Chart. It is featured in FIFA 13.[21] Early in 2013 the group toured with Steven unavailable.[22] In May that year Keith described the line-up as "Michael is my brother, the drummer. And we have [Darren] a keyboard player from England. And currently we have a bass player ... He's a Californian, a man of many talents, we met him, last year".[4] Tour dates were in the US in April and May,[22] UK in May,[7] Australia in July,[23] and back to the US in August.[7] In June they indicated that after touring they were due to enter their studio to begin work on a second album.[23][24]

Personal Life[edit]

The three brothers are vegetarians.[25]


See also[edit]


  1. ^ a b "'Trojans' at APRA search engine". Australasian Performing Right Association (APRA). Retrieved 11 September 2013. 
  2. ^ a b "ACE Title Search". ASCAP. Retrieved 11 September 2013.  Note: User may have to enter details, e.g. Performer: Atlas Genius, Title: Trojans, or Work ID: 884041970, and then Search.
  3. ^ Carman, Lindsey (1 August 2013). "Aussies Coming in Hot with Atlas Genius". The Independent Florida Alligator (Campus Communications, Inc). Retrieved 11 September 2013. 
  4. ^ a b Murphy, Tessa R (15 May 2013). "'We Don't Actually Sleep Together' Keith Jeffery of Atlas Genius on Music, Family, and Life". Tube Magazine. Retrieved 12 September 2013. 
  5. ^ a b Lanham, Tom (12 March 2013). "Atlas Genius Emerges from Middle of Nowhere". The San Francisco Examiner (Todd Vogt). Retrieved 11 September 2013. 
  6. ^ Viktor (7 July 2011). "Small Interview with Atlas Genius". The Music Beam. Retrieved 8 February 2012. 
  7. ^ a b c Gaffney, Tom (25 April 2013). "Atlas Genius". Tone Deaf. Retrieved 11 September 2013. 
  8. ^ Lee, Natasha (9 July 2013). "All Mapped Out". Drum Media (Street Press). Retrieved 11 September 2013. 
  9. ^ "Take It Off. Take It In". Neon Gold Records. 5 June 2011. Retrieved 11 September 2013. 
  10. ^ a b Bradshaw, Lee (7 June 2011). "One to Watch: 'Atlas Genius'". Clixie Music. Archived from the original on 18 October 2011. Retrieved 11 September 2013. 
  11. ^ "Schedule: Atlas Genius". South by Southwest. Retrieved 11 September 2013. 
  12. ^ a b Rubenstein, Jenna Hally (13 January 2012). "Video Premiere: Atlas Genius, 'Trojans'". MTV Buzzworthy Blog. Viacom. Retrieved 8 February 2012. 
  13. ^ "Listen Up! Atlas Genius 'Trojans'". A Media Mindset. 13 January 2012. Retrieved 8 February 2012. 
  14. ^ Brandon (14 June 2011). "Atlas Genius Penetrate the Monday Blues Like a Bunch of Trojans in an Animal that Is More Funky than a Horse". The Burning Ear. Retrieved 8 February 2012. 
  15. ^ Comingore, Aly. "Getting to Know Atlas Genius". Santa Barbara Independent. Retrieved 27 August 2012. 
  16. ^ a b Maguire, Chris (28 August 2012). "Atlas Genius Debuts Official Video for "Symptoms", Debut EP, Through the Glass Out Now". AltSounds Network. Retrieved 11 September 2013. 
  17. ^ Phares, Heather. "Atlas Genius – Music Biography". Allmusic (Rovi Corporation). Retrieved 11 September 2013. 
  18. ^ "Atlas Genius Launches U.S. Tour Today, 8/11". BWWMusicWorld. Wisdom Digital Media. Retrieved 27 August 2012. 
  19. ^ a b Phares, Heather. "When It Was Now – Atlas Genius". Allmusic (Rovi Corporation). Retrieved 11 September 2013. 
  20. ^ Stewart, Dylan (26 March 2013). "Atlas Genius – When It Was Now". Drum Media (Street Press). Retrieved 11 September 2013. 
  21. ^ Morabito, Jillian (13 March 2013). "Atlas Genius's Keith Jeffery Discusses 'Trojans' and Tour". Neon Tommy. Retrieved 12 September 2013. 
  22. ^ a b Wallace, Ilona (April 2013). "Atlas Genius Interview". Rip It Up (Rip It Up Publishing). Retrieved 12 September 2013. 
  23. ^ a b "Atlas Genius Planning New 'Polish Dubstep' Sound for Second Album". Drum Media (Street Press). 23 July 2013. Retrieved 11 September 2013. 
  24. ^ Nunnally, Doug (4 June 2013). "We Could Do It Ourselves: An Interview with Atlas Genius". RVA Magazine (Inkwell Design). Retrieved 12 September 2013. 
  25. ^ Kara Avanceña, "Q&A: Atlas Genius," The Eagle, 4 October 2013.

External links[edit]