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Industry Software
Founded 2002
Headquarters Sydney, Australia
Key people
Mike Cannon-Brookes (CEO)
Scott Farquhar (CEO)
Products JIRA
Confluence Team Calendars
Confluence SharePoint Connector
Confluence Questions
JIRA Agile (previously GreenHopper)
JIRA Capture (previously Bonfire)
JIRA Service Desk
JIRA Portfolio (previously Roadmaps)
Revenue $150 million (2013)
Number of employees
1,148 (Summit 2014)
Website Atlassian

Atlassian /ˈætlæsiʌn/ is an Australian enterprise software company that develops products geared towards software developers and project managers.[1][2][3] It is best known for its issue tracking application, JIRA, and its team collaboration product, Confluence.[2][4] Atlassian serves over 35,000 customers globally.[5][1][2][6][7]

Atlassian is headquartered in Sydney, Australia.[1] It also has offices in Amsterdam, San Francisco, Austin and Tokyo. As of September 2014, the company has over 1,148 employees, offices in 12 cities, over 40,000 customers and many millions of users.[5][8] On Valentine's Day of 2014, Atlassian president Jay Simons announced the opening of an Austin office that will eventually employ 600 people.


Atlassian was founded in 2002 by Mike Cannon-Brookes and Scott Farquhar.[5][1] The pair met while studying at the University of New South Wales in Sydney.[9] They bootstrapped the company for several years, financing the startup with a $10,000 credit card debt.[4] In July 2010, Atlassian raised $60 million in venture capital from Accel Partners.[6]

In 2006, Cannon-Brookes and Farquhar were named Ernst & Young’s Entrepreneurs of the Year.[10] The two also maintain an 87% GlassDoor rating.[11]

In March 2011, the company raised $1 million for the charity Room to Read from sales of its $10 “Starter” licenses.[12]

Revenue model[edit]

Atlassian does not have a traditional sales team. Instead, it lists all prices, information about products, documentation, support requests, and training materials on its website.[13] The company does not offer discounts, with the exception of open source projects, academic and charity organizations.[14] All products are available as hosted or installed versions, starting at $10 for 10 licenses, but pricing does not scale up linearly.

In 2011, Atlassian announced bookings of $102 million, up 35% from the year before.[15]

Products and services[edit]

Atlassian provides developers and project managers with hosted or installed software falling into six categories:

  • project and issue-tracking software
  • collaboration and content sharing
  • DVCS
  • code quality
  • addons
  • training products

Atlassian released its flagship product, JIRA - a project and issue tracker, in 2002. The following year it released Confluence, a team collaboration platform that lets users work together on projects, co-create content, and share documents and other media assets.[16]

In 2010, Atlassian acquired Bitbucket, a hosted service for code collaboration.[17] In May 2012, the company launched a Marketplace website where customers can download plug-ins for various Atlassian products.[18][19] That year, Atlassian also released Stash, a Git repository for enterprises.

Additional products include Crucible, FishEye, Bamboo, and Clover, which target programmers working with a code base. FishEye, Crucible and Clover came into Atlassian's portfolio through the acquisition of another Australian software company, Cenqua in 2007.[20] In 2012, Atlassian acquired HipChat, an instant messenger for workplace environments.

In 2013 Atlassian announced the launch of JIRA Service Desk, a service-desk product with full SLA support.[citation needed]

Employee motivation[edit]

Atlassian also began a now-popular tradition at software companies where software developers can spend 24 hours tackling any problem they like. Atlassian calls these ShipIt Days, though for years they were known as FedEx Days until FedEx asked for its name to be disassociated with the process.[21]

Author Daniel Pink devoted a chapter to Atlassian's FedEx Days in his bestselling business motivation book, Drive: The Surprising Truth About What Motivates Us, noting that the concept has been adopted elsewhere.[22]

Awards and recognition[edit]

  • Company Awards[23]
  • Annual Computerworld Honors Program Names 2012 Laureates[24]
  • Best Places to Work finalists revealed[25]
  • Atlassian Wins Deloitte Technology Fast 50 Award[26]
  • Technology Pioneers[27]


  1. ^ a b c d Moses, Asher (15 July 2010). "From Uni dropouts to software magnates". The Sydney Morning Herald. 
  2. ^ a b c "Why Atlassian is to Software as Apple is to Design". Forbes. Retrieved 15 May 2013. 
  3. ^ Finley, Klint. "Atlassian Challenges GitHub to a Fork Fight". Wired. Retrieved 15 May 2013. 
  4. ^ a b Mckenzie, Hamish. "Hard yakka: Why Atlassian’s founders are the pride of Australia’s startup world". PandoDaily. Retrieved 15 May 2013. 
  5. ^ a b c "We Love Software". Atlassian. Retrieved 15 May 2013. 
  6. ^ a b Tam, Pui-Wing. "Accel Invests $60 Million in Atlassian". The Wall Street Journal. Retrieved 15 May 2013. 
  7. ^ Williams, Alex. "Atlassian Extends Confluence Collaboration Platform, Now Competing More With Jive Software And Other Social Providers". TechCrunch. Retrieved 15 May 2013. 
  8. ^ Sharma, Mahesh (9 April 2014). "Atlassian valued at $3.5 billion". IT Pro. Sydney Morning Herald. Retrieved 22 May 2014. 
  9. ^ Asher, Moses. "From Uni dropouts to software magnates". Sydney Morning Herald. Retrieved 15 May 2013. 
  10. ^ "Ali Moore speaks with Michael Cannon-Brookes (video)". YouTube. Retrieved 15 May 2013. 
  11. ^ "The 25 Highest Rated CEOs that are Hiring Now (CHART)". Forbes. Retrieved 15 May 2013. 
  12. ^ Cannon-Brookes, Mike. "You did it! Atlassian raises $1 million for Room to Read". Atlassian Blogs. Retrieved 15 May 2013. 
  13. ^ Fidelman, Mark. "Why Atlassian is to Software as Apple is to Design". Forbes. Retrieved 15 May 2013. 
  14. ^ "Licensing & Purchasing FAQ". Atlassian. Retrieved 15 May 2013. 
  15. ^ Schonfeld, Erick. "Atlassian’s 2011 Revenues Were $102 Million With No Sales People". TechCrunch. Retrieved 15 May 2013. 
  16. ^ "Products". Atlassian. Retrieved 15 May 2013. 
  17. ^ Rao, Leena. "Atlassian Buys Mercurial Project Hosting Site BitBucket". TechCrunch. Retrieved 15 May 2013. 
  18. ^ Miller, Kyle. "Browse, Try, Buy, on Atlassian Marketplace". Atlassian Blogs. Retrieved 15 May 2013. 
  19. ^ "Atlassian announces app store for app developers". SD Times. Retrieved 15 May 2013. 
  20. ^ Burnette, Ed. "Atlassian acquires Cenqua, drops .NET". ZDNet. Retrieved 15 May 2013. 
  21. ^ Smith, Fiona. "Is Atlassian the coolest company in Australia?". BRW (magazine). Retrieved 15 May 2013. 
  22. ^ Pink, Daniel H. "How to deliver innovation overnight". Daniel H. Pink website. Retrieved 15 May 2013. 
  23. ^ "Company Awards". Atlassian. Retrieved 15 May 2013. 
  24. ^ "Annual Computerworld Honors Program Names 2012 Laureates". Yahoo! Finance. Retrieved 15 May 2013. 
  25. ^ "Best Places to Work finalists revealed". San Francisco Business Times. Retrieved 15 May 2013. 
  26. ^ Khalil, Laura. "Atlassian Wins Deloitte Technology Fast 50 Award". Atlassian Blogs. Retrieved 15 May 2013. 
  27. ^ "Technology Pioneers". World Economic Forum. Retrieved 15 May 2013. 

External links[edit]