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Type Private
Industry Software
Founded 2000
Headquarters Redwood City, California
Products Text and social analytics

Attensity provides social analytics and engagement applications for social customer relationship management (social CRM).[1] Attensity's text analytics software applications extract facts, relationships and sentiment from unstructured data, which comprise approximately 85% of the information companies store electronically.[2]

The software uses natural language processing technology to address collective intelligence in blogs, online forums and social media such as Twitter[3] and Facebook;[4] the voice of the customer in surveys and emails; customer experience management (CEM); e-services; research and e-discovery; risk and compliance; and intelligence analysis.[5]

Corporations that use or have used Attensity software include Airbus, Charles Schwab, Citigroup, HP, JetBlue, Lloyds Banking Group, Safeway, Siemens, StubHub, TiVo, Travelocity, Unilever, Walgreens, and Wells Fargo.[6]

As part of the 2012 election campaign, Attensity partnered with Yahoo! to provide social analytics around the televised GOP debates.[7] Attensity also provided research on customer sentiment on campaign issues to media outlets such as USA Today.[8]

Attensity offers products for both the social and non-social markets and is geared towards Enterprise-level companies.


Attensity was founded in 2000. In 2009, Attensity Corp. merged with Germany's Empolis and Living-e AG to form Attensity Group.[9] In 2010, Attensity Group acquired Biz360, Inc., a provider of social media monitoring and market intelligence solutions.[10] In early 2012, Attensity Group divested itself of the Empolis business unit via a management buyout; that unit currently conducts business under its pre-merger name.

Attensity Group is a privately held company. Its majority shareholder is aeris CAPITAL.[11]

See also[edit]


  1. ^ Shachtman, Noah (2005-03-03). "With Terror In Mind, A Formulaic Way To Parse Sentences". The New York Times. Retrieved 2010-02-24. 
  2. ^ "Structuring Unstructured Data". 2007-04-05. Retrieved 2010-02-24. 
  3. ^ O'Connell, Matthew (2012-04-17). "Aggregating Social Data Requires a Firehose". CMSWire. Retrieved 2012-04-18. 
  4. ^ Miller, Ron (2011-09-17). "Attensity launches real-time Facebook analytics module". FierceContentManagement. Retrieved 2012-04-18. 
  5. ^ Morrison, Scott (2008-01-28). "So Many, Many Words". The Wall Street Journal. Archived from the original on 28 March 2010. Retrieved 2010-02-24. 
  6. ^
  7. ^ Connelly, Phoebe (2012-01-08). "Yahoo! readers still unsure about Romney as frontrunner". Yahoo!. Retrieved 2012-04-18. 
  8. ^ Martin, Scott (2012-03-06). "Can social media predict election outcomes?". USA Today. Retrieved 2012-04-18. 
  9. ^ "Attensity, Empolis, Living-e Merge To Deliver Combined Customer Analytics". Intelligent Enterprise. Retrieved 2010-02-26. 
  10. ^ "Attensity Buys Biz360 for Social Media Monitoring". DestinationCRM. Archived from the original on 13 May 2010. Retrieved 2010-05-05. 
  11. ^ "Biz360 Scooped Up By Data Analytics Co. Attensity". Dow Jones VentureWire. Retrieved 2010-04-28. 

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