Auchan

Groupe Auchan SA

Type	Private, SA
Industry	Retail
Founded	Roubaix, France (1961)
Headquarters	Croix, Lille Métropole, France
Area served	Worldwide
Key people	Vianney Mulliez, Chairman Thierry Mulliez, Vice-Chairman Gérard Mulliez, Founder
Products	Discount stores, supermarkets, hypermarkets, optical, pharmacy, clothing, cosmetics, financial services, insurance, portrait studio and more
Revenue	€39.484 billion (2008)
Operating income	€1.317 billion (2008)
Net income	€744 million (2008)
Total assets	€26.834 billion (2008)
Total equity	€7.283 billion (2008)
Employees	262,000 (2010)
Parent	Mulliez Group
Website	Auchan's Corporate Website

Groupe Auchan SA (French pronunciation: [oʃɑ̃]) is a French international retail group and multinational corporation headquartered in Croix, France. It is one of the world's principal distribution groups with a presence in 12 countries and 175,000 employees.

The company began when Gérard Mulliez opened his first self-service shop in Roubaix in the district of Hauts-Champs - pronounced the same as "Auchan".

Auchan has branches in France, and internationally in Italy, Spain, Portugal, Luxembourg, Poland, Hungary, Russia, Morocco, the People's Republic of China (欧尚 Ōu shàng), the Republic of China (Taiwan), Romania and Ukraine.

As of 26 October 2005 (2005 -10-26), Auchan has 356 hypermarkets, 646 supermarkets and 2027 small shops around the world, as well as 116 hypermarkets in France. In several countries, including Poland and Ukraine, the chain has been confronted with protests linked to its labour policy.

Mulliez family

Auchan SA is controlled by the Mulliez family, one of the wealthiest in France. The Mulliez family has interests in a large number of companies:

• Decathlon (sports stores, not part of Auchan group )
• Norauto (car repairs, not part of Auchan group)
• ADEO Group (DIY shops)
• Boulanger (electronic devices shops)
• Phildar (fabric stores)
• Accord Bank (loans)
• Kiabi (clothes shops, not part of Auchan group)
• Cultura (cultural products, family not invested in it)
• Pimkie (girls' clothes)

Slogan

The slogan of the company was La Vie, La Vraie, which translates into English as "Life, the real one". The slogan was changed in 2007 to: La vie Auchan, elle change la vie - "Auchan's lifestyle changes life (itself)".

Auchan around the world

Note: Stores with a star (*) are under franchise.

Country	First store	Hypermarkets	Supermarkets	Convenience Stores	Gas Stations
France	1961	121	294	-	-
Spain	1981	49	128	29*	-
Italy	1989	47	275	-	-
Portugal	1996	23	10	-	21
Luxembourg	1996	1	-	-	-
Poland	1996	37	33	-	-
Hungary	1998	12	-	-	-
People's Republic of China	1999	114	-	-	-
Republic of China (Taiwan)	2001	24	-	-	-
Russia	2002	44	51	-	-
Romania	2006	9	-	-	-
Ukraine	2008	8	-	-

Auchan Hypermarket in People's Republic of China

Auchan opened its first store in Shanghai at 1999, and according Auchan ( China ) investment Co. Ltd. official report in 2009, there are 114 stores opened nationwide in China. Suzhou Jinji Lake store that located in Suzhou Industrial Park had nine million population during that fiscal year with over four hundred million turnover and became one of the biggest Auchan Hypermarket in the world. Suzhou store expanded in 2008 and is the biggest Auchan Hypermarket in People's Republic of China, second biggest in the world. Also, Auchan China led to open its online shopping website for store in Shanghai and Suzhou.[1][2]

Auchan in the United States

Auchan previously had a subsidiary, Auchan U.S.A. As of 2002 Auchan was the only French hypermarket chain to still have a U.S. presence.

Auchan's first U.S. store opened in western Houston in 1988. The 250,000-square-foot (23,000 m²) market was located on a 31.3-acre (12.7 ha) plot of land on Beltway 8, north of U.S. Route 59. The store was one of the first hypermarkets to open in the U.S.

Auchan also opened a store in Greater Chicago in 1989. The store was a large hypermarket in the suburb of Bridgeview, Illinois. The store was not successful and was later bought by a local Chicago chain, Dominick's supermarkets, and converted into an Omni Superstore by 1991.^{[citation needed]}

Auchan's second Greater Houston location opened in southeast Houston in September 2000. In January 2003 Auchan announced that both of its U.S. stores were making losses and were going to be closed; Auchan stated that it was instead going to concentrate its expansion in Asia and Europe. Auchan U.S.A. sold its first Houston location to Ho Enterprises. Lewis Food Town occupied about 110,000 square feet (10,000 m²) of the space, with the rest of the space taken by other tenants. The second remains unoccupied, but was used as a shelter for Hurricane Katrina victims in 2005 and Hurricane Ike victims in 2008 due to its large space.

Auchan's own-label product brands

• Le Moins Cher (Translated: The least expensive) - Economy range similar to Asda Smartprice, Tesco Value or Sainsbury's Basics in the UK. In Portugal it's called "Polegar" (Translated: Thumb (Up)).
• Les Produits Auchan (Translated: Auchan Products) - Own brand of products
• Rik et Rok- Products designed for children (this is also a "club" for children)
• Les Produits Régionaux (Translated: The regional products)- Regional products such as Breton biscuits
• Mmm! Le nouveau plaisir gourmand d'Auchan (Translated: Mmm! The new gourmet pleasure from Auchan) - Gourmet Auchan products.
• Mieux Vivre Bio/Sans Gluten (Translated: Live Better Bio/Without Gluten) - Auchan products that are either bio or without gluten.
• Baby - Auchan products designed for babies.

Auchan divisions

IKEA's MEGA Fedyakovo shopping mall outside Nizhny Novgorod, Russia, featured with Auchan (the "Ашан" sign in the center of the building)

The Auchan in Mysiadło near Warsaw, Poland

The Coquelles branch of Auchan

• France : Auchan, Atac, Simply Market, Auchan Direct, Voyages Auchan, Banque Accord, Alinéa.
• People's Republic of China : Auchan, RT Mart, Immochan, Accord Consulting.
• Spain : Alcampo, Sabeco, Simply Market, Immochan, accordfin.
• Hungary : Auchan, Immochan, Accord Magyarország.
• Italy : Auchan, smasupermercati, Cityper, Simply Market, Accord Italia.
• Luxembourg : Auchan, Immochan.
• Romania: Auchan, Immochan, Accord Intermed Consumer Finance.
• Poland : Auchan, Alma, A-Tak, Immochan, Accord Finance, Simply Market.
• Portugal : Jumbo, Pão de Açúcar, Oney, Jumbo Natureza, Immochan.
• Russia : Ашан, Atak, Immochan, BA Finans.
• Republic of China (Taiwan): RT Mart, Immochan.
• Ukraine: Ашан, Immochan, Oney.
• On the Internet : AuchanDirect.Fr, VoyagesAuchan

Auchan's other withdrawn ventures

Auchan opened a number of stores in Mexico; the first of these opened in Mexico City in 1997 and eventually grew to five stores. Faced with stiff competition from Wal-Mart, as well as local superstore chains Gigante and Comercial Mexicana, and French rival Carrefour (who also sold their stores and left the country in March 2005), Auchan decided to sell their stores to Comercial Mexicana and withdrew from Mexico in early 2005.

In 1997 Auchan sold its hypermarkets in Thailand to Groupe Casino.

In 2007 Auchan sold its Argentine stores to Wal-Mart and withdrew from the country.

Following a conflict with its Moroccan partner ONA, Auchan sold its 49% share in August 2007.

In January 2011 Auchan dropped out of the Dubai market after just two years.

Initial Public Offering

Sun Art Retail Group Ltd., the Chinese hypermarket operator backed by Auchan will Go Public in Hong Kong at July 15, 2011 with hope to raise about $1 billion.

See also

• List of French companies

External links

• Official site in English
• Auchan U.S.A. (Archive)
• Auchan Romenia